Apple makes plenty of money selling our data, either directly or by selling access to our data.
- Apple makes money off our data directly via iAds. Some say, oh but that's not that much. Well, it's not for lack of trying. They started out wanting a minimum million dollar buy in, they were so sure that we worth a lot to advertisers.
- Apple makes money indirectly off our data via embedded Google Search. It doesn't matter that Apple is not the one using the data, they're collecting billions a year in kickbacks from Google. Pimp or prostitute, it's still selling.
- Apple makes money fairly directly by selling banks access to our purchases in Apple Pay and taking a percentage of each purchase in exchange. They could've acted as a proxy like the original Google Wallet and hid our purchase info, but that info is way too valuable to banks, as Apple well knows.
Don't feel sorry for Apple. They make the biggest profit margin of anyone on smartphones, and yet STILL feel compelled to make more money off their customers by selling access to our action info.
That's insignificant compared to Google's revenue stream.