If there are any prospective new buyers in here, I would really recommend you go into a store and compare the display iPads next to each other. You will see a gamut from yellows to pinks to purples. I found 2 display models in my store that had excellent neutral greys, comparing very well to my iPhone 4S. Unfortunately, even after opening up 5 different iPads, I could only find one that wasn't horrifically uneven or tinted, and kept that one. It's warmer and on the slightly yellower side, but I'll deal with it. Best whites so far I've seen are on my 27" iMac and iPhone 4S. If you own a new iPad, do NOT compare it to your iMac or iPhone 4S. You WILL want to throw it out the window. Max Brightness on my 27" 2011 iMac - Apple website pulled up - Compared to Max Brightness on new iPad - Apple website pulled up - makes me want to throw up on how awful the iPad display looks. Just horrendous. Using it by itself, allows one to breath again.