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I wasn't fully expecting an iPhone announcement but I'm surprised that they didn't even mention it, considering the delay...
 
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Anyone following leaks knew for weeks there is no phone at this event, cry elsewhere.
Correct.

One didn't even need to follow the rumors.

During the analyst conference call following the most recent quarterly earnings announcement, Apple CFO Luca Maestri clearly stated that this year's iPhones would be a few weeks later than usual.

This served as an important heads-up for Wall Street that there would be no late quarter iPhone revenue bump (typically Apple ships the new phones with nine days of shipping left in the quarter: release on a Friday, quarter ends the following Saturday).

When a CFO tells the financial community that Product ___ is going to be late, those aren't idle words.

No one who has been paying attention expected iPhones to be announced today.
 
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I totally expected that Apple wasn't going to announce the iPhones today based on reports and what Tim Cook said back in July.
 
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Iphone is delayed until October so no announcement but......You can't get the iPad Air until October but was announced today. Very let down. Looks like Galaxy Z Fold it is.

I got the Note Ultra 20 and its awesome. Might not even get an iPhone 12 now. Apple really screwed up. This isn't 2010 any longer where Android is plagued with bugs and the phones are cheap crap. There is plenty of competition and there are great premium phones out there. They will lose iPhone customers over this.
 
Correct.

One didn't even need to follow the rumors.

During the analyst conference call following the most recent quarterly earnings announcement, Apple CFO Luca Maestri clearly stated that this year's iPhones would be a few weeks later than usual.

This served as an important heads-up for Wall Street that there would be no late quarter iPhone revenue bump (typically Apple ships the new phones with nine days of shipping left in the quarter: release on a Friday, quarter ends the following Saturday).

When a CFO tells the financial community that Product ___ is going to be late, those aren't idle words.

No one who has been paying attention expected iPhones to be announced today.

Expect it won't be "a few weeks late", that's a lie. Its going to be MONTHS late. They just barely started production a few days ago. Announcement in mid to late Oct means nothing released until Nov, Pro models won't be out until Dec.
 
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