Instead of using CDs for installation, Apple should encourage developers to instead develop software that will fit on USB drives. Meaning, you go into the store and you buy a read-only USB flash drive with the software on it. Consider that most software takes no more than 2 GB to install. A 2 GB flash drive is $10 http://www.newegg.com/Product/Product.aspx?Item=N82E16820211226 and would be cheaper in bulk. If profit margins are really that slim, developers can add a $10 premium to the price - I know I would pay for it even if purely for the coolness factor. Besides the fact that USB drives are now more convenient for folks than CD/DVD's, a USB drive takes less room than a CD so it costs less to ship/is more environmentally conscious etc. It is also potentially more durable than a CD due to the fact that CD's are prone to scratches/etc. Installing things off USB is rather future-standards-proof as well, kind of - meaning, today's DVD drives won't be able to install software off the Blu-Ray discs of tomorrow, but you can just put bigger apps on bigger USB drives as time goes on and it will use the same fundamental technology. What do you guys think?