1. This is not a world changing product like the iPhone. So do not taut it as the next chapter in Apple's story. Treat it like Apple TV, a hobby product which isn't really necessary but useful for certain things. This is Cook's first big launch so he probably wanted all bells and whistles for it, including the totally out of place usage of U2 in an event which isn't music related. 2. The UI needs more refinement. This is not a Jobs esque UI. It's not intuitive enough, you'd have to learn how to use instead of just buy it and use it like the iPhone. So they should have taken more time with it imho. 3. This watch lacks focus. The only extra time they spent was on health tracking, yet the only activity this thing tracks is heart rate, and if you have your phone with you, distance. There are tons of gadgets that do that. What does this do the others don't in terms of health tracking? Nothing. Maybe the iOS integration and good health software will be the innovative part of all this but I bet they are planning for more sensors in the future but none was ready for the launch. Nevertheless, if health tracking is the only focus of this, then the watch should not contain so many apps, most of which we have no clue about, from the get go. When we bough the first iPhone, each App was there for a reason and we used them all. Sending emojis and drawings to other people is something a 3rd party can come up with. Apple shouldn't include such and app, or even talk about it on the first demo. It's a useless and very impractical way to communicate. It wouldn't make anything easier, just make things more complicated, again so un-Apple. 4. The input methods. So we have the digital crown, but we don't use it for every app. We can zoom in and out with it, or scroll with it, yet we can also scroll using swipe. Two input methods for scroll? And the crown scrolls in one app yet changes colors in another app. How are we supposed to know what this does on each app? Just try our luck on every app? That's not a good input method. Either it should only zoom in and out and not do anything else, or just remove it altogether. The best input for a watch like that would be voice. The screen is way too small for any gestures, even pointing into an app will be really hard unless you are standing still. So forget about fingers for input. Just use voice. "This is used through Siri" would have made more sense even though it limits the capabilities. It would have been a simpler but more consistent input method. 5. We can't listen to music with the watch alone because it doesn't have a headphone output. So why not announce bluetooth headphones to go with it so people can use it as their new iPod if they like? Does this watch have some kind of drive in it where we can store any kind of data or does it simply act as a screen?