What Apple did wrong with this announcement

Discussion in 'Apple Watch' started by iBug2, Sep 10, 2014.

  1. iBug2 macrumors 68040

    Jun 12, 2005
    1. This is not a world changing product like the iPhone. So do not taut it as the next chapter in Apple's story. Treat it like Apple TV, a hobby product which isn't really necessary but useful for certain things. This is Cook's first big launch so he probably wanted all bells and whistles for it, including the totally out of place usage of U2 in an event which isn't music related.

    2. The UI needs more refinement. This is not a Jobs esque UI. It's not intuitive enough, you'd have to learn how to use instead of just buy it and use it like the iPhone. So they should have taken more time with it imho.

    3. This watch lacks focus. The only extra time they spent was on health tracking, yet the only activity this thing tracks is heart rate, and if you have your phone with you, distance. There are tons of gadgets that do that. What does this do the others don't in terms of health tracking? Nothing. Maybe the iOS integration and good health software will be the innovative part of all this but I bet they are planning for more sensors in the future but none was ready for the launch.

    Nevertheless, if health tracking is the only focus of this, then the watch should not contain so many apps, most of which we have no clue about, from the get go. When we bough the first iPhone, each App was there for a reason and we used them all. Sending emojis and drawings to other people is something a 3rd party can come up with. Apple shouldn't include such and app, or even talk about it on the first demo. It's a useless and very impractical way to communicate. It wouldn't make anything easier, just make things more complicated, again so un-Apple.

    4. The input methods. So we have the digital crown, but we don't use it for every app. We can zoom in and out with it, or scroll with it, yet we can also scroll using swipe. Two input methods for scroll? And the crown scrolls in one app yet changes colors in another app. How are we supposed to know what this does on each app? Just try our luck on every app? That's not a good input method. Either it should only zoom in and out and not do anything else, or just remove it altogether. The best input for a watch like that would be voice. The screen is way too small for any gestures, even pointing into an app will be really hard unless you are standing still. So forget about fingers for input. Just use voice. "This is used through Siri" would have made more sense even though it limits the capabilities. It would have been a simpler but more consistent input method.

    5. We can't listen to music with the watch alone because it doesn't have a headphone output. So why not announce bluetooth headphones to go with it so people can use it as their new iPod if they like? Does this watch have some kind of drive in it where we can store any kind of data or does it simply act as a screen?
  2. ThisIsNotMe Suspended

    Aug 11, 2008
  3. solo118 macrumors 65816

    May 16, 2011
    LOL this is true.

    I think not all buyers will be buying it to take advantage of each feature (heart rate monitor, payments, texting, fitness, navigation etc) but rather they want something cool that futuristic and has a few features on the side.

    As a watch enthusiast, for the $350 price it is a nice watch to buy just for the "cool factor" of being able to swap dials, moonphase, strap changes etc etc
  4. Patriot24 macrumors 68030


    Dec 29, 2010
    1. I don't think any of us can grasp what the full utility and usage of this device will be yet. It is entirely too early in the game to be writing it off as "not useful". I said the same about the iPad when it was originally introduced and I was very, very, very wrong.
    2. Apple allegedly created iOS 7's design in a matter of months following the departure of Forstall. There is still plenty of time for refinement of the watch interface.

      Also, we are in a very different place than we were in 2007. Technology is now ever-present in everyone's lives. We have all learned how to use these devices, interact with touch screens, and so forth. They do not need to start from scratch completely, rather build on the familiar.
    3. Kevin Lynch spent 30 minutes on stage demoing the unit, and never once touched on fitness tracking capabilities. It is an important set of features, but clearly not the total scope of what the device is capable of.

      You're missing the forest for the trees.
    4. Sorry, but "just use Siri" is a terrible idea. Am I supposed to verbally tell the watch to dismiss a notification or ask it to display the time while I'm sitting in a conference room during a presentation? Dictation and speech recognition have their place, and it is not as the primary method of input for this device.

      Like the click wheel on the iPod, it probably isn't going to make much sense until you actually use it. I have faith that Apple will find the balance of utility and simplicity. During the demo yesterday, nothing was shown that made me immediately think that it was too complicated or convoluted.
    5. Kevin Lynch did mention that music can be stored on the watch itself. Being that it is a Bluetooth device, it makes sense that headphones can probably wirelessly connect to it. You are making assumptions based on unknown details at this point. It is advisable to be patient until we better understand the capabilities.
  5. Defender2010 macrumors 68030


    Jun 6, 2010
    1. You have no idea how it will change the world until it is released and used by you or millions. People said this about iPad.

    I lost interest in your argument after point 1.
  6. kathyricks macrumors 6502

    Nov 26, 2012
    I agree with your analogy to the Apple TV. Tim Cook should have spent alot of time personally showing us what the Watch can do. Since Tim didn't do that he has left us feeling the Watch can't do much.

    By contrast, when Steve Jobs introduced the first iPad, he spent an hour showing us what it could do in great detail: https://www.youtube.com/watch?v=_KN-5zmvjAo
  7. Patriot24 macrumors 68030


    Dec 29, 2010
    Kevin Lynch's :apple:Watch demo is invalid because it wasn't done by Tim Cook?

    Eddie Cue's :apple:Pay demo is invalid because it wasn't done by Tim Cook?

    Phil Schiller's presentation on the iPhones is invalid because it wasn't done by Tim Cook?

    They introduced 3 new products and spent 2 full hours discussing and demoing. Not sure what more you were expecting.
  8. JayLenochiniMac macrumors G5

    Nov 7, 2007
    New Sanfrakota
    This. People have also initially said the same thing about the iPhone.
  9. yangchewren macrumors regular

    Dec 1, 2012
    Finally, a reasonable opinion among the sea of angry "this will fail" and the equally uptight "look at previous launches, it won't fail" types....

    I agree with what you've said. I believe a big issue with the launch was that information was poorly conveyed to the public or at times, poorly framed.


    Please guys, reserve judgment and extreme opinions till you know what's actually going on. Most commenters have no idea what market the Apple Watch is competing in (Frankly, its up to a journalist or a fancy pants consulting firm to "define" this one day) and they shoot their mouth off on how the device is going to be a failure. Take a chill pill and maintain your dignity, reserve your opinions first till there's a clearer picture.
  10. thejadedmonkey macrumors 604


    May 28, 2005
    I don't think they showed the watch do a single thing "better" than the iPhone that it must remain tethered to.
  11. omenatarhuri macrumors 6502a

    Feb 9, 2010
    This is the problem. They should have used Apple watch instead of iPhone in the Apple pay video. To be honest the lady would probably fumble around for the phone in the bag just like the wallet. Also almost nowhere in Europe at least do you need to show ID or use magnet stripes. Instead you input the pin for the chip. Which to be honest can be slow.
  12. iBug2 thread starter macrumors 68040

    Jun 12, 2005

    1. I didn't. I thought iPad was game changing, didn't buy until 3rd gen still.

      Refinements are not enough imho, they have to rethink the whole interface once more.

      1. They ran an entire video on health tracking, so Kevin didn't need to.

        1. I know it's a terrible idea, but still simpler than this. Two different input methods, one touch and one wheel, in a small device like this is a very bad idea. We are humans, we can learn anything they can throw at us eventually and use them, that's not the point. Apple always does things in a more intuitive way than the rest. This was not it.

          1. Really? So when you saw all those apps, you knew exactly how you would use them? Because I didn't until Kevin showed me.

            Obviously, and I'm talking about the announcement. If they are planning to release bluetooth headphones, announce this as well. They mention music during the demo without giving any clue on how we are supposed to listen to music coming from this device.


            It doesn't matter who demoes it. After Jobs showed us iPhone, we knew exactly what it would do and how it would do that. Same with the iPad.

            After yesterday's demo, there are tons of questions about how and what this device exactly does. It was also a very bad demo.


            I didn't. I was jumping up and down when Jobs announced it. Same with the iPad. This is the first Apple product in a long time that left me going "WTF just happened?"


            I don't think this will be a failure. I think people will buy it and use it. I just expected more from Apple on this.
  13. spriter macrumors 65816


    May 13, 2004

    And not just the Western holiday season. On past releases, early 2015 means the last week in Q1 which would miss Chinese New Year.

    Maybe it's not such a bad thing after the botched 5s launch.

    My take on the Apple Watch and Smart Watches in general from talking with friends and family; a) they seem uncertain if they want a smart watch; b) they seem uncertain if they need a smart watch.

    Compare this to the iPhone which everybody I showed it to wanted it. The full screen, the gestures, etc. They've all switched to larger and larger devices over the past few years.

    Now they're being asked to go smaller, with less function and be tethered to their phones. It's a much more difficult sell.

    I can see many people buying it but a significant amount of people not using it. Part of which because they will get tired of, or forget about, charging.
  14. Crazy Badger macrumors 65816

    Crazy Badger

    Apr 1, 2008
    I'm in agreement with this. I was hoping for a more traditional watch with sensors that iOS could utilise to provide more functionality, with some basic notifications on the watch. Too much overlap for my liking, which I don't really need when I almost always have an iPhone to hand.

    Will be more interested in this > http://www.withings.com/activite/en-US
  15. 3rdiguy macrumors 65816


    Sep 17, 2012
    When I say the UI, it turned me off. Just the way the apps are presented is cool but just seeing a number of apps on there just seems like so much is going on and the battery doesn't stand a chance. Still hasn't reached a point where it's practical and is a must have like the iPhone is. I'm not counting it out in the future but I wouldn't even buy it at a lower price used. Will see what gen 2 looks like and compare. I can wait tho
  16. dannyyankou macrumors 604


    Mar 2, 2012
    Scarsdale, NY
    OP, maybe it isn't Jobs-esque UI because Jobs wasn't involved with the project.

Share This Page