So I got the Take 2 upgrade today (woo hoo!) and my wife and I watched our first downloaded iTunes rental and our first HD movie period. It was okay, but I have to say I'm currently unimpressed by the selection (especially in HD). The reason I bought the Apple TV was for rentals which Jobs said "would come from every major studio" and that "rentals would be available a month after they hit the rental shelves". I also assumed that every rental would be available in HD. So far, I've noticed that relatively few rentals are available in HD, and though there are probably movies from every major studio on iTunes, most of the movies are old, odd, B movies (with a few worthy titles thrown in). There are about a billion services out there on the internet (Vongo, CinemaNow, etc.) that have a vast selection of mostly crappy movies with a few gems. I was waiting for the service that could deliver EVERYTHING I can get at the video store, and Steve Jobs made it sound like Apple was the service. I still would like to believe this is true, but gee whiz, it's sure not the case now. The Apple TV setup is currently little better than any of the other services out there: there's a few good movies, and a lot of crap. Can anyone confirm or deny that Apple will have ALL the rentals from the major studios, and if they'll eventually have everything in HD?