What Apple really needs to work on is Siri. Right now it's pretty useless. I try and use it to send a text and it is so frustrating. Most of the time I have to correct way to much of the texts. Siri gets it wrong a lot. Yet voice recognition is the future of electronic device interaction. What they need to build is a Siri chip. Get rid of having to use the internet to use Siri. Voice interaction is too important. It needs its own chip. It is VERY possible to build a voice recognition chip right now that would accelerate the advancement of Siri to where it's accuracy would be WAY better than it is now. That's what Apple needs to build. It would set their products apart from the competition and they need that right now.