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what are five most important priorities for apple?

Lately it appears to be
1.Fleecing your:
2.savings account
3.checking account
4.wallet or purse
5.your piggy bank

back to subject:
1."Get up to speed hardware wise, i dont care how, but beat intel/amd in performance and GHZ!"

2."give your customers a break", no more yearly $129.00 upgrades, "get rid of the family pak just make a home pak with every cpu in the home covered for $99 full, $19.99 upgrade prices."
.mac 1 free year for new computer buyers. keep the half off for current users and lower the price to$49.99 full and $24.99 upgrade
These would be "HUGE " selling, switching points!

3. Lower prices and include dvd/cdrw combo and pc card slot or better on all consumer macs unless special ordered otherwise. no more $1499 cdrom ibook or $799 cdrom IMACS and some kind of scratch resistant paint peeling resistant coating.
.
4. Come out with mid-range versions of all the Pro and I apps, sign a deal with major game publisher "Sega, EA, or someone with a large library of games(including sports) and online play and sell ipods at Best buy and everywhere if you can get it to $199 they will fly.

5.Put "joe and jane smith user first "not profits as long as you are making enough and hire and keep the best talent available.
Oops i think i put more than 5 down
 
Re: Re: priorities

Originally posted by ftaok
Tortus,

Just a suggestion. Could you please spell Motorola correctly. That's a big pet peeve for me.
Click to expand...

I could care less if it is a pet peeve for you.

For the rest of the board, I apologize for my typo. Motorola was incorrectly represented as Motorolla in my last post.
 
Re: Re: Re: priorities

Originally posted by tortus


I could care less if it is a pet peeve for you.

For the rest of the board, I apologize for my typo. Motorola was incorrectly represented as Motorolla in my last post.
Click to expand...


I hope he does not chek mpelling I'm even "wurse"
Mayde Macrumors will add spellcheckers
 
good thread topic

my take:

1. Increase market share (yes I'm being broad...)

2. Put faster/better processors into Macs---yeah, I know Apple doesn't make the processors, but this has been a long-term problem (I'd say about four years) so there's no excuse for Apple not having develop backup plans

3. Get developers to commit to OS X more especially game developers.

4. Develop a fast browser for OS X

5. Intensify marketing efforts
 
Re: Re: Re: Re: priorities

Originally posted by daveg5

I hope he does not chek mpelling I'm even "wurse"
Mayde Macrumors will add spellcheckers
Click to expand...
Nope,

You're OK. It's just that it bugs me when people bash something and then go on to to spell the very thing they're bashing incorrectly. That's all.

And Tortus. I apologize for coming off like a jerk. It's just that I see a lot of people bashing Motorola and they misspell it with the 2 L's.
 
1. Lower the cost of the Powermacs while keeping the specs the same.

fast : £1100, faster : £1550, fastest : £1850

2. Have more competitive LCDs as far as size/price is concerned

17" £550, 19" 16:9 ratio : £800, 22" £1350, 23" £1900

3. Offer more 3rd party software on the applestore

Why can't I buy a mac preconfigured by apple with a Digi001, Logic Audio and a discount on the cost of the non apple items ?

What about a mac with a RIP, colour injet, high quality scanner and the Adobe Publishing collection with a similar discount ?

Or a kind of "Home Gamer" edition iMac with a large selection of games in user selectable bundles, strategy, arcade, adventure etc... ?

4. Apple hand held console/PDA

SNK are dead, the Neo Geo Pocket was a good system, re-release it under the apple name with more memory and a simple OS X styled GUI running software that can take advantage of Rendevous and add a slide out mini keyboard so it's still compact and light.

5. Release apple branded clothing

A turtle neck with the apple logo would make you look more intelligent than those windows geeks in their brown cords and granny's christmas sweatshirt.

Okay, that's not strictly true but at least make some cool T-Shirts with a subtle apple logo on them, one that shimmers with a kind of glow in the dark aqua colour.

6. Be truthful about future products

Don't use so many cooked up benchmarks, show productivity based tests where multiple applications people typically use together are all crunching at once to produce something. Use tests that stress both the CPU(s) and Altivec but don't look like they're "perfect senario" tests where the G4 is running lots of code that runs better on the Mac than the PC. A "PS Bench" bake off would be a fairer test seeing as it's not cooked up by anyone, it would also mean mac users would be able to reproduce the results so apple could understate them to cover themselves and then people would be even more happy with their new mac.
 
Mac browser "Quickbrowse"

1.2.3.4. create a leading edge supperfast browser that supports all the standards and that is multithreaded OSX native with perfect intergration of .mac and make it free.{ also a lite version for os9 to show you dont dump every one without the latest greatest: and many of these people are poorschools and such with tight budgets)

Here's where the tricky point comes in but also the mega profits:
Make it windows compatable, optimize it for intel and amd, just make it a little slower and a few less features than OSX and give it away free like Quicktime.

Now here is where you make your money and your switchers:
fleece these guys just like us:
Sell .mac to them, same price as us a few less features.
Features they want but can only get by switching to OSX

Dont insult them, rather make them feel special and court them intensly.

And give them a discount {software incentives if they do}, such as quicktime Pro Appleworks XP Home Edition, Imovie 1ST edition XP. just enough to tease and make them want more make them want OSX.

And offer a home pak not family Pak for $99 full $19.99 upgrade all computers in the home covered and compare that to the 3 -5 times cost of windows for home users.

If Apple really wants to gain marketshare they really need to do something similar. 10% is not out of the question.
I can't wait for "QuickBrowse" they could buy omni and recode it intergrate it with OSX and wallah!
wishful thinking huh?
 
Originally posted by topicolo


Chemists tend to like macs because a lot of the programs started out on that platform, chemdraw, chemoffice, etc.
Click to expand...

very true. biologists as well and many mathmaticians. every university i have been to has been the same. macs everywhere the university can put them. secretaries, terminals, etc. use a pc only if there is no other choice. This has been true at all the UCs, stanford, caltech, johns hopkins, MIT, cornell, columbia, and many more schools.

my list
5. allow month to month .mac payment, and provide .mac promotions discounts with purchase of new mac (nothing free though).

4. expand media blitz (ie more money to advertising)

3. better deals for schools and students ($50 off purchase of an imac is a complete insult). apple needs to sell to schools nearly at cost. do not make money of the school directly. make money of the staff and students who decide to buy apple so it will be the same as they have at work. make money off the students who continue to buy apple even after they complete their education. This should be considered advertising/recruitment. Apple should offer packaged deals to schools to not only sell them machines now, but make sure they stay up to date. (train a staff member, work with the school to develop purchasing plans, give schools special access to tech support, ship to schools first). a lot of this is already done for some schools, but access to it needs to be provided for every school. Old unmaintained macs in schools are worse than no macs at all. just consider how many misconceptions about macs come from someone using an old mac while in school.

2. sell the apple handheld already!

1. move all computer lines to ibm's power4 as soon as ibm can get them produced.
 
Re: Re: Re: Re: Re: priorities

Originally posted by ftaok

And Tortus. I apologize for coming off like a jerk. It's just that I see a lot of people bashing Motorola and they misspell it with the 2 L's.
Click to expand...

No worries.

I usually spell Motorola correctly. I just forgot to spellcheck that post.
 
A high level view...

Overall goal:

Profitably increase hardware and OS X market share to enable revenue growth in software, services, and digital lifestyle devices.

"5" items...

* Clear consumer and prosumer product lines that are competitive with the Windows world.

Consumer and prosumer lines each have a "tower", all-in-one, and laptop. Overall system speed, graphics, display, and expandibility are bigger differentiation than raw CPU speed. My assumption is that anyone who would buy a prosumer machine does research on what they are getting and knows that it ain't just the Mhz....

For example, consumer "mini-tower", Targeted at Windows users looking to go Mac, don't want to throw away existing Monitor, and do primarily email, browsing, word processing, and games that don't take high FPS (solitaire, child games, etc.) Limited to 512MB RAM max, slower bus than PM, 1 CPU, minimal expandibility, 800+ MHz. (although 1Gig would be nice), sub $750 pricepoint.

Same basic differentiation between eMac and iMac; iMac gets faster bus, more max mem, better video card. eMac start sub-$1000 (a config with read-only media, which many schools want.)

Laptops are already differentiated; should have faster G3 and better video card in iBook. Plus, an iBook with DVD-ROM.

And for WinTel competitiveness, get a faster FSB in the ProSumer models, speed bump laptops....

And all in time for the 2002 X-Mass season while keeping component costs down/sharing as much between systems as possible.... ;-)

* More software / services

For .Mac, goal is to improve users experience with Macintosh while making money (virus scanning and backup are provide peace of mind.) Maybe a partnership with Symantec or ??? to make items such as Defrag (makes users' computer faster) and system maintentance widely available.

Partnership with an ISP to provide connectivity through .Mac???

Non-technical folks purchasing cheaper machines would be likely to purchase the peace of mind of .Mac....

On software front, AppleWorks update, pro versions of more iApps that are charged for...

* More consumer devices

Again, make more money off existing customer by providing value.... Should work with Mac and WinTel systems, but higher percentage of Mac users would buy....

* OS X migration and evolution (need ONE OS for the platform.)

Systematically go through catagories to ensure that the complete solution is available for people to migrate from OS 9 to OS X (core software, plugins, printer support, scanner, etc.), as well as Windows to OS X (interoperabiilty, software, optional Windows keybindings (?), ....)

Do the typical more, better, faster improvements to the OS.....

* Agressive marketing, incl improve perception of Apple & better website

Agressive switch campaigns to WinTel and OS 9 users. Publish speed comparisons of email, word processing, browsing, with the intent of showing there isn't a difference between WinTel and Mac for low end systems (although use Mozilla, which is faster than IE on Mac....)
Work on a kinder, genter perception vs big brother MS.
Have the Apple online store more reflect types of users (solutions) as opposed to being so product centric. Hate to say it, but look at Dell's site....

Do the above, and marketshare increases = more apps on mac.... ;-)
 
And specific items....

Specific items / pet peeves...

1. Faster, more stable dialup (hopefully in Jaguar?)

2. Default bundled browser as fast as Windows browsers.

3. A lower cost tower targeted to email, word processing, and childrens game users.

4. Faster PowerMacs so everyone would shut up about it.... ;-)

5. Month to month .mac payment, and .mac include defrag / system optimization utilities.

6. AppleWorks: multi-level undo, in-cell editing in the spreadsheet, and improved MS Office compatibility.
 
Originally posted by jefhatfield


dell is like gates, allen, and ellison

business runs in his blood

when dell was still a kid living in the dorms he basically said, "dad, i am leaving college...don't be mad, i have run into this little problem of having somehow become filthy rich"

by the time he was old enough to drink, he could buy the whole block

and by the time he was legally old enough to sign a business contract, age 25 in california, he was old enough to buy a small country

so pounding dell into the ground is dell's game...but we need somehow to co-exist with mr dell in the education field...he has so many of those ugly black plastic machines in campuses around the world
Click to expand...

They've launched their mall stores so that may help kill them off. Also, they're talking about selling in the stores, with which they've never dealt. Remember that they also want to sell printers and PDAs. Any of these things could really help the rest of the computing world.
 
Originally posted by Chaszmyr
1- Any comp at $999
2- Faster Superdrive
3- PowerBook G5 and iBook G4 shortly after PowerMac G5 (cuz i know Apple cant control when they get the G5 chips really.. but remember how long it took to get a G4 powerbook after the G4 powermac came out?)
4- iBrowser (web browser app that actually has support for high-end java and such)
5- G5 MUST have a double system-bus

(Not a priority.. but i would like to see 6 - Quad Processor Xserve)
Click to expand...

1. The iMac G3 is at $799
2. OK, well Firewire drives are faster and cheaper to
build.
3. no argument there.
4. Java will be a problem as long as Microsoft mixes their Java with ActiveX and DirectX plugins. What Apple really needs to do is join forces with Sun in a lawsuit against Microsoft to stop the development of non-standard web technologies to give Apple a chance to catch up. Of course until then you can always write webmasters and tell them to stick to Sun Java support and stop using Microsoft's. Since Apple now supports full Sun Java. The problem is many websites do not. Most obvious of which is http://chat.yahoo.com yahoo chat. Sure you can always get VirtualPC, and it works, but really, the problem is webmasters who want to use non-standard protocols. We should boycott those webmasters, and tell our friends to as well.
 
How about make the top of the line G4 Powermac and G4 Powerbook easily overclockable? They could easily slip that into the open firmware and make it a quiet feature for some geek to discover. That way, they don't have to worry about tech support costs and they'll get more sales on their top-of-the-line macs from hardcore enthusiasts that want to try o/cing their rigs to dual 1.5Ghz. That way, everybody will be happy. Apple will make more money, and those that are really desperate enough to get the fastest mac they can will actually have a path to follow.
I'm betting that these new 1.25Ghz G4s will be overclockable to 1.3Ghz at the very least and maybe 1.5Ghz with water cooling. Of course, they may be overclocked already... :rolleyes:
 
Originally posted by Macmaniac
My top 5
5. original iMac at $500
4. make iDVD availible to anyone
3. update iMovie
2. Install Warcraft 3 on every new mac
1. convinve more game companies to port to mac
Extra credit: win more market share!

(Steals Gopher's pants)
Click to expand...

Umm...I personaly could not afford to sue Microsoft, but remember Apple's agreement with Microsoft is about over...either Apple makes a new agreement to make the web 100% accessible, and I mean 100% accessible, or Apple will never gain marketshare. It is as simple as that. Whatever Apple and its customers need to do to get Microsoft to go after those webmasters who are making it non-standard, needs to be done. I've had enough with non-standard web pages. It is supposed to be ACCESSIBLE! And guess what, Microsoft hasn't helped any by continuing to add non-standard protocols to its Windows browsers while forcing Apple to include their web browser as a default on the Mac platform. Even Mac OS X's default web browser has been Explorer even though there are easily 6 more browsers. But here's the irony, the most standard compliant web browser for the Mac is none other than Internet Explorer. Apple needs to work hard with Mozilla, Opera, Omniweb, and iCab to all bring themselves up to the same standard as Explorer, and Mozilla is so far the closest even though many like Omniweb. Apple can not gain marketshare, if it is at all lacking in accessibility to the web. I wish it weren't true, but after seeing so many pages that don't support the Mac, even parts of Warner Brothers and other places we have got to put a stop to this.
 
Originally posted by Macmaniac
My top 5
5. original iMac at $500
4. make iDVD availible to anyone
3. update iMovie
2. Install Warcraft 3 on every new mac
1. convinve more game companies to port to mac
Extra credit: win more market share!

(Steals Gopher's pants)
Click to expand...

with crt imac at five hundred and the emac and ibook that i want at $999, then apple will round out the affordable computers to counteract the vast pc world's low prices

this will be the best way to up market share beyond four or five percent
 
Originally posted by gopher


Umm...I personaly could not afford to sue Microsoft, but remember Apple's agreement with Microsoft is about over...either Apple makes a new agreement to make the web 100% accessible, and I mean 100% accessible, or Apple will never gain marketshare. It is as simple as that. Whatever Apple and its customers need to do to get Microsoft to go after those webmasters who are making it non-standard, needs to be done. I've had enough with non-standard web pages. It is supposed to be ACCESSIBLE! And guess what, Microsoft hasn't helped any by continuing to add non-standard protocols to its Windows browsers while forcing Apple to include their web browser as a default on the Mac platform. Even Mac OS X's default web browser has been Explorer even though there are easily 6 more browsers. But here's the irony, the most standard compliant web browser for the Mac is none other than Internet Explorer. Apple needs to work hard with Mozilla, Opera, Omniweb, and iCab to all bring themselves up to the same standard as Explorer, and Mozilla is so far the closest even though many like Omniweb. Apple can not gain marketshare, if it is at all lacking in accessibility to the web. I wish it weren't true, but after seeing so many pages that don't support the Mac, even parts of Warner Brothers and other places we have got to put a stop to this.
Click to expand...
Instead of getting webmasters to support the Sun standards, how hard would it be for Apple to support the Microsoft stuff? I know that can be considered blashphemy around here, but seriously, Microsoft's stuff has become pretty standard on the web. Why can't the Mac support ActiveX?
 
Originally posted by ericb88
in no particular order...
1-make sure every product in every line is at 1ghz.
2-rapid i/o
3-superdrive standard on all powermacs!
4-mid-range labtop
5-1400$ish powermac, combo standard.
Click to expand...

number 3 and 5 are contradictory... superdrive standard... then combo standard


i think i agree most with d.i.s. frontman's suggestions...
 
Re: Re: what are five most important priorities for apple?

Originally posted by Gaz



3. To iron out these bugs people mention in Jaguar. I know you can't avoid it in new software but once they have been identified solutions should be posted as soon as possible. This is something Apple could learn from Microsoft. Rather than proving major fixes in chucks provide smaller, more regular updates (though this does tend to highlight the large number of bugs present).

4. I know Arn believes that the G5 is out of Apple's hands but Apple can still influence progress (its surprising how much quicker you can work if you have real demand and especailly money driving as a driving force)


Gaz
Click to expand...

Have you ever updated a freshly installed M$ OS? Going back and forth between the website and restarting is a pain in the arse. Some updates can only be updated one at a time. The frequency of Mac updates is fine in fact its easier.
I also dont think putting too much pressure on Moto ot IBM is a good idea. Look at the Pentium 4 M$ put pressure on Intel to produce the next chip. The result was crashes, chips melting into Mobos and poor performance. The P4 was a great processor on paper it just wasn't implemented because a money hungry company pushed it into servive before it was ready.
 
1. G4 in iBook with 13" Widescreen

2. G3 eBook ($999)

3. SuperDrives in iBook and TiBook

4. G5 or Totally New Processor.

5. Make TiBook's specs crush all other notebooks.
 
Originally posted by ftaok
Instead of getting webmasters to support the Sun standards, how hard would it be for Apple to support the Microsoft stuff? I know that can be considered blashphemy around here, but seriously, Microsoft's stuff has become pretty standard on the web. Why can't the Mac support ActiveX?
Click to expand...

Because ActiveX the way Microsoft implements it is different from the true ActiveX standard. Microsoft could port their ActiveX using OpenGL in their browser but hasn't done that yet. Microsoft ends up corrupting other people's standards and then expects others to follow in their footsteps. I'm sorry, but it is up to Microsoft to make things more interoperable. Microsoft would gain a lot more credibility if they stopped making so much proprietary.
 
Apple needs to do

Faster Macs across all their products especially their Towers.
New gadgets phone camera pda device. and here's one like I just read about in the paper today, a GPS wrist braclet that looks like a watch for children to wear. One one in the paper was ugly looking and Apple could do a much better job at include more function into it, or some how include all the phone, camera, GPS, internet accessable into one handy dandy device. :)
 

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