today i wanted to buy a Smart Cover for my iPad Pro 9.7. I didn't expect the iPad Air Smart Cover to fit, but what I didn't expect was there to be a £10/$10 price difference. The iPad Pro 9.7 case of equal size, and material come in at £39 and the iPad Air's case at £29. What a bloody rip off. The reason was explained to me as the smart connector (?!) somehow being responsible. The apple retail store also conveniently removed all iPad Air Smart covers from display so it doesn't become so obvious. Personally I think it's greed, but maybe it's something else?! Currency fluctuations (especially between USD/GBP) but that wouldn't explain the USD price difference. Different materials?