Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

What are your favorite logos of all time?

Unspeaked

Unspeaked

macrumors 68020
Original poster
Dec 29, 2003
2,448
1
West Coast
I was going to post this in the design forum, but I think it may be even more related to pop culture, so I've chosen to put it here.

What are your favorite logos of all time? Include pictures, please!

----------

Give the nature of the board, I think it's only fair to start off with this:

apple_logo3.jpg


Some others I like:

pink-floyd-the-wall.jpg


The_Flash_Logo_Red-T-link.jpg


RCA_original_logo.png


pan_am_logo_gif.gif


Sharks-Logo-Big.jpg


medium_logo-watchmen.jpg
 
as much as i like the apple logo.

This is probably the best logo ever still. No words... The apple logo is an apple but how do children learn that this means Nike?
 

Attachments

  • NikeLogo.gif
    NikeLogo.gif
    10.1 KB · Views: 181
DavieBoy said:
This is probably the best logo ever still. No words... The apple logo is an apple but how do children learn that this means Nike?
Click to expand...

Branding.

I'd argue that Nike's branding is far more powerful than its logo...

(But you'll hear no argument from me against it being one of the most recognized logos of all time!)
 
Big fan of Paul Rand, Herb Lubalin, Lester Beall and especially Saul Bass, who probably designed more successful brands than anyone.

2424758090_f7d1f8c6f8_o.png

800px-IBM_logo.svg.png

mother.jpg

i_saulbass_l1.jpg


But the best corporate identities are the most recognizable, and while branding is a part of that, it's a part that you can't extricate. Nike, McDonalds and the like are the big winners.
 
Iscariot said:
Big fan of Paul Rand, Herb Lubalin, Lester Beall and especially Saul Bass, who probably designed more successful brands than anyone.
Click to expand...

I like the others, but I think Paul Rand is a little overrated.

It always seemed to me like anyone who designed as many logos as him was bond to have a bunch of success.

People tend to ignore the hundreds of horrible logos he designed.

(Plus, I hear he was a real jerk!)
 
^^ "Best" is a very subjective term, not necessarily meaning "most recognizable."

Unspeaked said:
I like the others, but I think Paul Rand is a little overrated.
Click to expand...
I agree about Rand. He's good, but I think overrated.

Fedex and Amazon.com are terrific examples of logos with a purpose. Of course, my personal favourite is the Apple logo ;)

amazon_logo.gif

fedex_logo-thumb.jpg


^^ Gotta love the smiley doubling as an A to Z, and the little arrow in "Ex"
 
my guess is the BMW logo (even though i don't like their cars)

connection to bavarian coat of arms combined with round outside (make it look like a propeller which is actually only a coincidence) + nearly timeless design whatsoever

(the trinity motto of the Mercedes Star with "engines on land, in the air and in water" is a close second for car brands)

i never got the point behind the Nike logo ... that always seemed like pure branding to me but coca cola sure has a nice swing to it and make it stand out today even more



from the ones posted by Iscariot i only recognize IBM
 
Abstract said:
What do you mean by "best"?


Any logo that's instantly recognisable has worked well, so are you simply talking about design rather than recognisability?
Click to expand...

Damn, it is hard for me to explain what I mean in words, maybe if I spoke another language or had one of those word a day calenders when I was little.

The apple logo is an apple, The McDonald's logo is an M with the word McDonald's under it. IBM is IBM. They are all instantly recognized. But they explain what they are in the logo, which I believe is a good trait in a logo.

I can not think of another logo, I am sure someone else can, that seemingly has nothing to do with the product yet is so known.

Also, Nike and McDonald's may well be most well known in the world. O yea and Coca-Cola. Does anyone want to throw something else into the top 3?
 
Sawbucks Coffee @ McMurdo Station, Antarctica

The carpenter shops version of Starbucks logo

just don't ask for Chai Tea :p
 

Attachments

  • sawbucks coffee.jpg
    sawbucks coffee.jpg
    45.2 KB · Views: 150
chilipie said:
I realise the thread's about favourite logos, but I really don't think that's a very good one at all. What do you like about it?
Click to expand...

I like the fact that my buddy designed it. Simple and effective -- plus they are a great, up and coming ski co.
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back