I've owned Apple products for nearly 5 years now and it's really grown on me as a brand, as in, for computer equipment, I look to Apple first. I think for me, what attracts me to Apple is how well all their components work together. There is absolutely no problem syncing and working between my iPhone and MBP, they just work so well together, like Apples and honey. One can certainly trace the root of this to the fact that Apple controls the hardware and software of their computers. This means that Mail, iCal, Safari, iTunes, iPhoto, iPhone, iPod, iSync, Airport, Time Machine, etc will always work better together than hardware and software that has to be standardized across multiple designers and manufacturers. Actually, it always reminds me of a science fiction movie how your Mac can really become the center of all your digital life. So my question to all of you is: What makes you keep coming back for more Apple gear?