This thread is to discuss what direction you think Apple should be headed in. What would you like to see from them in one year, two years, five years? There is the ability to submit suggestions to Apple, and I suggest that everyone does that, but I've read enough threads around here to learn that Apple is very observant of it's communities and keeps watch of what is effecting them. The most recent evidence being the apology for maps. Maybe your suggestion is too general for a suggestion, maybe it's just a complaint, but i'd like to hear it. Please stick to this format: What is your biggest gripe with iOS? What is your biggest gripe with OS X? Do you think consolidating OS X and iOS is the right strategy? If you could say one sentence directly to Tim Cook what would it be? Should Apple actively compete with it's competitors on features and specs? What is the biggest challenge that faces Apple right now? What Apple devices do you own right now? What should be Apple's goal for one year from now? What should be Apple's goal for two years from now? What should Apple's goal be for five years from now?