Every infant technology is many years away from mainstream viability at some point (ex. HDTV was invented in the 60's). I doubt Google is going to make the actual cars and I doubt Toyota, Ford, etc., are going to build their own self-driving technology from the ground up.
I'm sure Apple's version will look much more hip. 😉
Gateway Country stores existed before Apple stores so I guess that means Apple isn't a "true innovator" either.