What do you think Craig F did after the keynote going through the Face Unlock failure?

Discussion in 'iPhone' started by Starfyre, Sep 13, 2017.


What would Craig F do after the experiencing failed FaceID in front of the whole audience?

  1. Did nothing, life goes on as if nothing happened.

    27 vote(s)
  2. Fire a couple of employees.

    4 vote(s)
  3. Blow up Jobs style in front of the engineering team, but not fire them.

    9 vote(s)
  4. Fire one employee... the one who told him everything would go without a hitch.

    3 vote(s)
  5. Other

    6 vote(s)
  1. Starfyre macrumors 68030


    Nov 7, 2010
    Was looking at this video, very funny and very well explained.

    It really shows how Craig was really put on the spot and wiped some sweat off both sides of his face when Face ID failed. Craig is really cool, I like how he brushed it off like nothing going to the fallback of the passcode.. but I wonder what he did after...
  2. andreyush macrumors 6502


    Oct 24, 2015
    YEa...You expect from him to be cool at this kind of situations.

    He could have said that he can't use faceid because it needs to be enabled with the passcode and it's better to grab a back up...But he reacted ...in that way and the internet went crazy xD
  3. Dented macrumors 6502a

    Oct 16, 2009
    I imagine he's just been kicking himself. These things happen, but unfortunately his reaction wasn't great, and that little bit of fluster led people to draw their own conclusions.

    If he'd been a bit better prepared and able to talk people through what was happening ("ah, this phone needs me to enable face ID first with my passcode, let me just enter that and try again.."), probably nobody would have though anything of it.
  4. pika2000 macrumors 601

    Jun 22, 2007
    He probably just joined the marketing team and got baked in high sierra.

    I think all the executives were under pressure that day, probably due to the GM leak that disclose pretty much EVERYTHING Apple was going to show. Craig and especially Phil looked really nervous. Tim Cook probably channeled some Jobs fury before he keynote.
  5. titrau macrumors 65816


    Aug 16, 2017
    I think apple scandal ... try to doing happend for media discuss ,
  6. Irock619 macrumors 68000


    Sep 16, 2011
    San Francisco, CA
    I think Cook is crawling up his arse for the way he reacted and embarrassing the company.
  7. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
    I'm surprised he just didn't realize Face ID needed to be enabled. A failed attempt would have jiggled and said try again.

    Seems he was really nervous, panicked and actually thought Face ID may have failed. Or maybe he didn't know the passcode for the first phone? Either way he could have laughed it off and said jokingly Face ID needs to be enabled etc.
  8. stabile007 macrumors regular


    Feb 21, 2009
    Philadelphia, PA
    I think this video is a bit overblown...I mean we all know why it failed (had to be enabled first). People were skeptical already so they are latching onto this minor oops on stage as justifying their concerns with FaceID.

    He was just nervous and I would hope no one got fired over this.
  9. titrau macrumors 65816


    Aug 16, 2017
    I think someone trying to make event embarrasing and that is employee inside .....

    Mafia everywhere same like you work in your factory and place you work
  10. Gathomblipoob macrumors 601


    Mar 18, 2009
  11. titrau macrumors 65816


    Aug 16, 2017
    Tim is 1
    Ivy 2
    Craig 3

    So number 4-5 may play game on him :):):):)

    Mafia inside dube :cool:
  12. iphone8s Suspended


    Sep 15, 2017
    Have a look:

    the faceid did fail, and I expect Craig F "at least" got extremely angry for whoever prepared for this. I think no matter what they do even cheating, that should never happens on the stage. If this was done by Jobs, I expect that whole team got fired.
  13. GrindedDown macrumors 6502a

    Jun 4, 2009
    Las Vegas
    Seriously, this is stupid. From what I have read and seen, it looks like faceid is gonna be pretty damn reliable.

    I'm imagining that two days after launch and reviews punch in, this moment will be forgot.

    This isn't Apple maps here.

    Though I wouldn't be shocked if someone got canned the second he walked back behind that curtain.
  14. pat500000 Suspended


    Jun 3, 2015
    I picked, "other." ......Needed a hug?

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