Ugly is a huge understatement.
Some of us like the retro/nostalgia look. And when your Logitech is worn out and the letters are rubbed off/shiny, my "ugly" keyboard will still look and function perfectly new, even 20 years from now. Write as much copy as I do on a daily basis and you'd be nodding in agreement. I'm looking at the screen when I write, not the keyboard.