Apple Pay for me is the most important feature. As stupid as it may sound, whenever i have to use anything else to pay it feels extremely bothersome. Just taking out the wallet and a card feels so bad, when you are used to just quickly pay with the watch. The iPhone also feels a bit awkward to use for this in comparison.
Doesn't sound stupid at all to me. It boggles my mind when people try to argue that paying with the watch isn't more convenient than getting something out of your physical wallet or pockets.