It's just a question, not trying to offend anyone so pardon my ignorance. What is the point of pre-ordering at Apple? I understand that through AT&T, you are actually buying the iPhone and it will be delivered to you. (You pay, and everything.) For Apple, you "reserve" the iPhone...but then have to come as early as humanly possible in order to be able to get it? What's the difference without a reservation? At the bottom of my email, it said the same thing everyone has--that this does not guarantee me an iPhone... Questions: 1) What's the difference with and w/o a reservation at Apple? 2) Can I come at a comfortable time (say, 10am) and still have my iPhone reserved? Is there ACTUALLY a physical iPhone reserved? Thanks so much!