What GSM weight for business cards.

Discussion in 'Design and Graphics' started by Dal123, Sep 4, 2009.

  1. Dal123 macrumors 6502a

    Dal123

    Joined:
    Oct 23, 2008
    Location:
    England
    #1
    I've designed some business cards, I'm in England and cannot find where to buy any card heavier than 400gsm (ebay only 1 available at 400 gsm) so pretty stuck here.
    What weight gsm does everyone think for a perfect business card?
    I have some 300gsm, and it's not good enough really, too floppy and don't look professional, I'm limited to what I can put through my printer but would've thought it could handle 500gsm. (Can always go little higher than printers specs I've found).
    I should probably have them printed, but can't justify the costs because it's the construction game and 99% really don't take the impression of the card too much, it's done by word of mouth, references and previous jobs. Currently building my website so they'll have a little look at that and shows some nice previous work.
     
  2. AdeFowler macrumors 68020

    AdeFowler

    Joined:
    Aug 27, 2004
    Location:
    England
    #2
    300 is kind of the norm here, but I always go for 400 if I can. Any thicker than that and you might as well print on wood ;)
     
  3. SwiftLives macrumors 65816

    SwiftLives

    Joined:
    Dec 7, 2001
    Location:
    Charleston, SC
    #3
    Hmmmm. Wooden business cards...

    I'll be right back. I need to call a couple of BBQ restaurants real quick.
     
  4. Dal123 thread starter macrumors 6502a

    Dal123

    Joined:
    Oct 23, 2008
    Location:
    England
    #4
    I'm pleased that 300gsm is the norm, thanks for that, gives me a bit more confidence when I'm handing them out now.
    Cheers:).
     
  5. design-is macrumors 65816

    design-is

    Joined:
    Oct 17, 2007
    Location:
    London / U.K.
    #5
    Yup, 300gsm is pretty standard. Depends on where you go and how much you spend.

    200gms = cheap, but with a solid laminate can just about pass.
    300gsm/350gms/400gsm pretty normal all around. Can be enhanced with a laminate and/or spot varnish. Depends how nice you want them :)

    Recycled boards can be a bit trickier to judge as the pulp can be a little more bulky. Gives the difference in texture that you might expect from recycled material.

    /Doug
     
  6. brisbaneguy29 macrumors 6502

    brisbaneguy29

    Joined:
    Nov 27, 2007
    Location:
    Brisbane
    #6
    Don't confuse weight with bulk. 300gsm is a weight, and does not have anything to do with how rigid the card feels. Bulk of the stock will determine how solid the card feels in your hand. While a rule-of-thumb is the heavier the weight, the more bulk, it is not always totally true. You can hold 2 different 300gsm stocks in your hand, and they may feel very different.

    Here we do 420gsm cards with a Matt Celloglaze 2 sides, but we use a 420gsm art board, not a 420gsm coated stock. and they feel very, very thick / rigid / substantial.

    If you looking for more, why not consider plastic cards, like a credit card without the numbers. You can't get much thicker than that. They are sctually very affordable.
     
  7. Dal123 thread starter macrumors 6502a

    Dal123

    Joined:
    Oct 23, 2008
    Location:
    England
    #7
    Interesting, they are done via hot-foil printing are they? Would it be possible to make your own by vinyl cutter then place the cut vinyl on-top of the card? This would obviously be a bit tedious, but I don't need too many.
    I was not aware of the 'bulk', how is it measured? Anyone know where I can get some?
     
  8. design-is macrumors 65816

    design-is

    Joined:
    Oct 17, 2007
    Location:
    London / U.K.
    #8
    Without looking much (sorry if its no use) I found this site. Might give you some info on DIY plastic cards...
     
  9. brisbaneguy29 macrumors 6502

    brisbaneguy29

    Joined:
    Nov 27, 2007
    Location:
    Brisbane
    #9
    We used CMYK Cards, they are based in Australia, but i think they get it printed in China. Very professional, and affordable. The cards look great. We use them as loyalty / discount give away cards for our hosting. People have commented how good they look.

    You can do a full colour photo on the cards. Maybe some wood formwork around the edge with concrete in the middle?
     
  10. Dal123 thread starter macrumors 6502a

    Dal123

    Joined:
    Oct 23, 2008
    Location:
    England
    #10
    Thanks for them links buddies, I think I may have to just get them printed via printers online, can't find anywhere to get the card/ plastic from. Would've thought I'd be able to find on net but no joy :(.
    Thanks for input :).
     
  11. davedee65 macrumors regular

    davedee65

    Joined:
    Apr 7, 2010
    Location:
    UK
    #11
    Hi Dal123, I always go for 400gsm cards as they give a great premium feel, but it you want to go thicker you can get triple layer cards which give you a total of 850gsm, with the option of having a coloured middle layer if wanted! See this link https://www.solopress.com/business-cards/luxury/, I've used them before and with good results. Moo also do them.
     
  12. nnoble macrumors regular

    Joined:
    Jun 19, 2011
    #12
    Many valid points above and in a country like China were business cards are ubiquitous, texture of cards is also a consideration.
     

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