What happened to Cornice Storage Element?

Discussion in 'iPod' started by elmimmo, Sep 8, 2005.

  1. elmimmo macrumors 6502

    Apr 18, 2002
    Now that nano is here, I thinked about how, around Jan'2004, the web was boiling with rumors of an upcoming iPod Mini, and what could be Apple's source for a cheap and small storage device, and everything pointed towards two possible providers: IBM/Hitachi's Microdrives and the just announced Storage Element by Cornice. This was perfectly covered at MacRumors; you can do a search for "Cornice" and you'll find out.

    Cornice's Storage Element (SE) promised quite a revolution in embedded storage sizes for small electronics. At its unveiling, Cornice were selling 2 GB SE $70 each in quantities of 100,000 per year.

    Note that SE is not a removable drive, but still, considering that amateur/pro digital cameras cost >$500, high end mobile phones >$300 and last generation PDAs >$400, adding $70 to have 2 GB of available storage besides slots for removable memory cards seemed like a dream come true, and being availbale, the natural way to go.

    One year an a half later no SE has touched an iPod, and I have yet to see a device which comes with SE be it the former 2GB or the current models that Cornice sells of 3 and 4 GB.

    Anyone knows more about why this did not catch on?

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