I know this kind of speculation belongs buried upon a personal blog, but I want my illogical musings to actually get some people reading them and expressing their opinions as well! I've been thinking for a while now. Apple changed cpu architecture to intel because at the time IBM didn't have anything in their roadmap for a fast CPU that would both fit in and be cool enough for a laptop computer. There may have been other factors, but the power/watt ratio wasn't good enough. Apple has several markets: -Mobile phones -MIDs (iPod touch, iPad) -Laptops -Desktops -Workstations -Servers I'm probably missing out on some areas, but these are the general ones. They use intel processors for everything except for the small mobile devices. What if apple could get a 2ghz quad core arm processor developed? They could have their mobile devices all running on ARM. The size of the iPad dissipates heat so well that I never feel it get hot. Imagine a Macbook or Macbook pro that doesn't scorch your thighs. The best way to do this is not use intel processors. What if Apple uses a future Cell processor for the mac pro? It is a workstation dealing with processing graphics, video and audio, these are all areas that the cell processor excels in and would make sense. Maybe with iOS being rebranded, we might be seeing the end of the Mac as we know it, but would that be such a bad thing? The only thing modern Macs have in common with the Macs of the 90s is the name. If it kills the 'hackintosh' scene, then so be it. I happily buy apple products when I know it isn't possible to build something that may better fit my needs whilst still using their OS.