What if Apples next big thing isn't the iWatch or TV. What if Apple creates or buys an existing cellular service such as T-Mobile and creates free service for iPhones and iPads. You would get unlimited free calling, text and data for 2 years and all iPhones would cost full retail. Same for iPads. Suddenly the iPhone is the most high-end "budget" phone available, no service fees, no contracts. An entire industry that is growing and creating huge profits is suddenly turned upside down. No one would be able to compete.