I am a bit puzzled by Apple's strategy with the iphone 8 / X. There are two reasons. First reason is they are stepping into a new form factor with new UI while also offering the same old form-factor with the old UI. This kind of half-hearted launch is very unlike the Apple of yore. Wouldn't it be strange had Apple launched the original iphone alongside a blackberry type device with a different version of iOS? We've seen the same with the touchbar on the new MacBook Pro's, which doesn't bode well. The second reason I'm puzzled is the OLED screen seems to have serious manufacturing restraints, so it will be hard for them to meet demand, leading to lost sales. So, here's my question: why didnt Apple launch the iPhone 8 / 8+ with the same fullscreen design, but using regular LED screens? The Essential phone is also bezelless with a notch yet it's a regular LED panel. There would still be room for an iPhone 8X with OLED at the very top-end, but demand would be much less hard to serve when the majority can get the new form factor in a cheaper model. The entirely new larger screen form factor could allow for a slightly higher price-point without feeling they're gauging you. The line up could look like this: iPhone 8 5.0" LED $750 iPhone 8+ 5.8" LED $900 iPhone 8x 5.8" OLED $1000 --> the current X Am I the only one that is puzzled by the regular 8 / 8+ versions?