Caveat: There is no chance of what I'm talking about here actually happening. This is not a rumor or an inside story. This is just a "thought experiment". What if, for some reason, Apple decided to give away its lowest end iPod, free of charge. All you had to do was stop by a retail Apple store, register (simply to prevent a customer from getting more than one), and walk out with your free very-low-end iPod. What percentage of the population would go get one? First of all, there are only a handful of Apple stores outside the U.S., so we're already down to 5% of the world population as likely candidates. So let's just consider the United States. It would still be nowhere near 100%. People who don't live near an Apple Store wouldn't have the opportunity except when they were traveling. There are people with no computers. There are a good number of people who don't understand what an iPod is. There are people convinced they don't work with Windows, simply because they don't pay attention. There are people who won't use anything made by Apple because they think of it as the opposing camp. There are people who share iPods with a relative (sibling, spouse, parent, child) and would even share the free one, and don't think they need their own. Some people have a career or personality that leaves them no time for leisure activities. Some low-income people can't afford to buy music and wouldn't steal it either. Some people might consider registration a privacy issue. If you are deaf, you probably wouldn't have a use for one. Some people are happy with their LPs or 8-track tapes and aren't interested in listening to any "modern" music. The converse: people with a huge music collection might not settle for the lowest capacity iPod. People who already have an iPod might not want a second, very-low-end, model. Some people would be too suspicious of a free offer. Are we down to 1%, even in the United States? Would anybody besides MacRumors forum members go pick one up?