I was wondering about this too since my account is actually in my wife's name. I noticed that when the account holder is logged into AT&T they can add a "retail authorized user" to the account. This person is authorized to make changes to the account in a retail store. It would seem that if you have your parent/spouse add you as a retail authorized user that they would not need to go to the store with you. I am going to be on a business trip when the new iPhone comes out and am hoping to snag one on my trip. I realized this could be a problem since the account is not in my name. Hopefully this should take care of it.