Icons.
Looks like Apple has spent too much time on photo shop.
Icons.
This is nothing more than a mockup comparable to an artist's sketch of a criminal it'll look so much better in real.
Hell, it's not even that. It's a mockup done by someone who clearly isn't an artist/graphic designer. Of course these icons look bad, they're below even an amateur level.
Use these mock-ups to get the basic idea of the colours and shapes, nothing more.