maybe...
ohhh...maybe this is the starting point to the online release of the ultimate mac. Much like BMW interactive release of the Z4, you call the number, it gives you a name, you search, find info, put the pieces of the puzzle together only to discover that the plot thickens even more. Eventually, every one who's gone through the puzzle ends up on the front of 1 infinite loop at 3:19 AM on the last sunday of spring and we all get abducted by a big UFO shaped like an apple.
or, maybe it's just a part number.....