What is Apple doing with all that money?

Discussion in 'Apple, Inc and Tech Industry' started by UBS28, Jun 4, 2018.

  1. UBS28 macrumors 6502a

    Joined:
    Oct 2, 2012
    #1
    It cannot take them more than a year just to design a keyboard that functions. So why the delay of the 2018 MBP?
     
  2. firewire9000 macrumors regular

    Joined:
    Sep 15, 2015
  3. TMRJIJ macrumors 68030

    TMRJIJ

    Joined:
    Dec 12, 2011
    Location:
    South Carolina, United States
    #3
    I imagine Tim is doing something like this right now:
    upload_2018-6-4_19-59-7.png
     
  4. smallcoffee macrumors 65816

    Joined:
    Oct 15, 2014
    Location:
    North America
    #4
    The keyboards now function.

    They are building and designing it. Some people really think this kind of work is easy. I don't get the mentality.
     
  5. jerryk macrumors 601

    Joined:
    Nov 3, 2011
    Location:
    SF Bay Area
    #5
    They use that money to send me a big quarterly dividend check. That I plow back into more shares of Apple!
     
  6. Jethro! macrumors regular

    Joined:
    Oct 4, 2015
    #6
    They're spending the big bux trying to figure out how to make the next "pro" laptop 2 nanometers thinner and sell you a machine with no ports but costs $1,000 more.
     
  7. bigjnyc macrumors 603

    bigjnyc

    Joined:
    Apr 10, 2008
    #7
    Trying to become the first Trillion dollar company. Once they reach that then maybe they’ll start using some of their money to innovate again
     
  8. Pangalactic macrumors 6502

    Pangalactic

    Joined:
    Nov 28, 2016
    #8
    Explanation:

    [​IMG]

    Under Timmy, Apple turned from a visionary company into a for-profit business. What generates the most profit gets the most attention.

    Imagine this as your working day - out of your 8 hours every day you spend around 6 hours working on the iPhone and around 40 minutes working on Macs (ALL Macs - including MBP, iMac, MBair, MB, Mac Pro and iMac Pro, so considering these five categories you would probably spend around 8 minutes a day on the MBP).

    8. Minutes. A day.

    So when is that keyboard coming? :D
     
  9. jerryk macrumors 601

    Joined:
    Nov 3, 2011
    Location:
    SF Bay Area
    #9
    Interesting analysis. And we should not forget that Apple seem to think that IOS is their future OS for laptops. They keep talking about a machine running an Apple processor in an even lighter 2-in-1 form factor, and getting away from Intel.
     
  10. JPack macrumors 68040

    JPack

    Joined:
    Mar 27, 2017
    #10
    Probably coming along with the Mac Pro refresh in 2019.
     
  11. Glmnet1 macrumors 6502a

    Joined:
    Oct 21, 2017
    #11
    I never heard Apple talking about a 2-in-1 or even running a laptop with an A chip. There are rumours about the latter but that's it.

    Also, getting away from Intel and using iOS on laptops is 2 very different things. In today's keynote they even mentioned that they have no intentions to merge iOS and macOS. A laptop running iOS would be less portable than an iPad and less powerful/versatile than a MacBook...
     

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