What is apple trying to do with the secret release time

Discussion in 'MacBook Air' started by jaromirjagr, Jul 17, 2011.

  1. jaromirjagr macrumors newbie

    Joined:
    Jul 17, 2011
    #1
    Is this a marketing strategy? Or they are just not ready?

    I'm going abroad next Sunday, 24th, and my current laptop just stopped working. I really want to get an MBA, which would be my first apple, before I take off. I'm really disappointed of all the rumors we had about the release date. If somehow they don't release it before then, I would have to buy another windows laptop, because I don't want to buy something that is going to be outdated in this month. I'm living in Wyoming and there are not any apple stores here.(we do have 1 bestbuy but it has no apple store either) I have to drive down to Colorado to get it. Yikes...
     
  2. torbjoern macrumors 65816

    torbjoern

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    Jun 9, 2009
    Location:
    The Black Lodge
    #2
    It's a marketing strategy.

    1. Lots of speculation
    2. Lots of talk about it
    3. ???
    4. PROFIT!!!

    How about buying it in the online Apple store? I know you have internet access in Wyoming too ;)
     
  3. striker33 macrumors 65816

    striker33

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    Aug 6, 2010
    #3
    You HAVE to buy a laptop before then?

    Why not just buy when you get back?
     
  4. jaromirjagr thread starter macrumors newbie

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    Jul 17, 2011
    #4
    I'm afraid I may not get it in mail before I leave. Everything takes longer to get here. You know in Wyoming sometimes when you go to a bank where you need to fill in ``address'', below that they might also say: if no address, draw a map
     
  5. jaromirjagr thread starter macrumors newbie

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    Jul 17, 2011
    #5
    I'm going for months and I need something to use before then. My current Dell sounds like a diesel engine tractor
     
  6. hfg macrumors 68040

    hfg

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    Dec 1, 2006
    Location:
    Cedar Rapids, IA. USA
    #6
    Seriously? ... :eek: :confused:

    You would switch to a Windows machine rather than just buying the currently available Macbook Air for your immediate needs?

    Wow...
     
  7. palpatine macrumors 68040

    Joined:
    May 3, 2011
    #7
    there are excellent mba alternatives out there. but, they aren't macs. so, i guess if you don't care about the operating system, no need to wait. if it were me, i would take my ipad. i posted a thread about getting things done on it in the ipad forum. basically, if you are wanting the computer for work, you might be able to get by for quite a while with the ipad.
     
  8. Dragynfyre macrumors member

    Joined:
    Oct 22, 2010
    #8
    If a new generation of computers comes out a week or 2 after you buy then you would feel pretty bad about your purchase.

    However, the current MBAs give the best bang for your buck in the ultrabook category so there aren't any real Windows alternatives at the moment unless you want to buy an overpriced Samsung Series 9.
     
  9. jaromirjagr thread starter macrumors newbie

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    Jul 17, 2011
    #9
    I've been using windows for 15 years and if I buy this MBA I'm switching to a mac...
     
  10. onthecouchagain macrumors 604

    onthecouchagain

    Joined:
    Mar 29, 2011
    #10
    Where is it that you're going for a few months that you can't order from Apple.com? Or even find an Apple store when you arrive?
     
  11. jaromirjagr thread starter macrumors newbie

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    Jul 17, 2011
    #11
    I'll consider it. Thanks bud
     
  12. jaromirjagr thread starter macrumors newbie

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    Jul 17, 2011
    #12
    I'm going to China. Apple online store in China is $100 more expensive than US online store, which makes me feel really bad if I have to pay more to get the same thing. Now I'm just crossing my fingers and hope they release the leak before the 24th.
     
  13. torbjoern macrumors 65816

    torbjoern

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    #13
    My bet is that the Lion comes out on the night between Fri 22nd and Sat 23rd of July (it's symbolic, because we're entering the astro-sign of Leo). They might release the new MBA at the same time if it's already imminent.
     
  14. jaromirjagr thread starter macrumors newbie

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    Jul 17, 2011
    #14
    That would be good enough for me if they don't run out of stock before I get there:rolleyes:
     
  15. Scottsdale macrumors 601

    Scottsdale

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    Sep 19, 2008
    Location:
    U.S.A.
    #15
    If it is only $100 more expensive, why not just buy it there? You would probably pay $50 to have it express mailed to you here.

    Honestly, the current MBA is a heck of a Mac too. Granted, Thunderbolt will be better on the new MBA and more storage and RAM standard sounds nice, BUT the current Nvidia MBAs are rocking when it comes to graphics vs. the Intel IGP. It is like two steps forward but a big step back too just to wait for the new ones.

    I do understand about wanting the latest, but sometimes the latest doesn't actually produce results when anti-competitive actions like Intel made with its IGP/chipset make latest not all it's cracked up to be. I think many people may be better off wanting the 2010 MBAs for huge discounts on clearance vs. the new... whether they know it or not.
     
  16. ghsNick macrumors 68020

    ghsNick

    Joined:
    May 25, 2010
    #16
    Everyone wants to say its a marketing strategy...those are fanboys for you.

    Microsoft and Sony let people know when they are releasing new consoles/features etc...and people still talk about them and buy them.

    If anything it just pisses off more customers. Especially the ones who are uneducated and buy a release 3 weeks before a new one comes out and hear a NEWER model just came out. They feel resent.

    Personally, I don't really care.

    But for those claiming it's a marketing strategy...it isn't.
     
  17. torbjoern, Jul 17, 2011
    Last edited: Jul 17, 2011

    torbjoern macrumors 65816

    torbjoern

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    Jun 9, 2009
    Location:
    The Black Lodge
    #17
    Well - to me it seems like Apple wants to appear mysterious, keeping a distance between the sacred and the profane - and thus amplify the hype around new releases. Can't really see how that makes me a fanboy. Everyone knows that Apple is more secretive than any other tech company.
     
  18. glen e, Jul 17, 2011
    Last edited: Jul 17, 2011

    glen e macrumors 68030

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    Jun 19, 2010
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    Ft Lauderdale
    #18


    I agree with this...apple has not done anything to enhance/perpetrate a mystery...it's all fanboys guessing. No diff than watching BMW or Porsche release their models: they do it when they are ready. Apple is no diff.
     
  19. rockyroad55 macrumors 601

    rockyroad55

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    Jul 14, 2010
    Location:
    Phila, PA
    #19
    Actually it might very well could be because of the conference call this week. Perhaps to raise stock prices since Apple did close at an all time high this past week or it could just be a coincidence.
     
  20. Dragynfyre macrumors member

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    Oct 22, 2010
    #20
    How is Intel being anti-competitive? It's not like having a Sandy Bridge chip automatically excludes other graphics cards. CPU/GPU integration is the future and the GPU portion is really starting to catch up. You can't really expect Intel to make a new chip just for Intel because the Macbook Air is too small to take a dedicated graphics card.
     
  21. flyfish29 macrumors 68020

    flyfish29

    Joined:
    Feb 4, 2003
    Location:
    New HAMpshire
    #21
    It is marketing. Really, it is. It does piss off a very few customers, but to be honest, most customers of Apple have no idea they came out with a new one three weeks later. There are a few no matter what that will be pissed off when new models come out- but in the end it makes us come back to this message board and have more and more discussions about when IT will come out.

    to the OP- a computer is not outdated when the new one comes out. a computer is outdated when it won't do what you need it to do....what YOU NEED it to do. Not necessarily what you WANT it to do. For some that might be having something like Thunderbolt for data management and for others it might be loading aol.com:rolleyes: Anyway, you could always buy a cheap PC at Walmart (they have those in Wyoming right? I know I saw one on my way to Yellowstone to fish:D) Then you could sell it on ebay for cheap and invest in the newest MBA if you need the latest and greatest one. If not, buy one and have it shipped two day air- for a light MBA it can't cost that much really.

    Good luck- you will NOT regret coming to the Mac side!:)
     
  22. jaromirjagr thread starter macrumors newbie

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    Jul 17, 2011
    #22
    Thanks man.

    And, I think you are lucky enough to see maybe the only walmart in the state LOL
     
  23. Pogopuschel macrumors member

    Joined:
    Jun 24, 2011
    #23
    Come on you must be kidding me, $100 more expensive? Who cares? The Apple Store in Germany is like $600 more expensive. The store in Japan around $400. What do you think how I feel after I went abroad last week right on the day when the new Air was supposed to come out! I was so prepared to wait at the Apple Store in the morning and then head to the airport with it :( Just get it in China.
     
  24. shadowjeff macrumors regular

    Joined:
    Aug 3, 2010
    #24
    Depending on where you are in China, head to Hong Kong. Electronics in Hong Kong is mostly cheaper than in the US because of their currency and they do not have tax. Was calculating the other day where should i purchase a MBA and all points to hong kong being the cheapest.
     
  25. Bonsai1214 macrumors 6502a

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    Jan 15, 2008
    Location:
    Penfield, NY
    #25
    $100 is a small premium to pay when buying a product overseas.
     

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