Went into the O2 store in Cribbs Causeway Bristol at the weekend. They had 2G iPhones on display and information for those already with contracts who want to upgrade. The shop assistant approached me to ask if she could help. I asked her if there was any information on the 3G Pay & Go. In a dismissive and slightly irritated tone she said no. But, O2 are advertising the thing on their website (they also made the mistake of showing some prices and terms and conditions) and so surely it is in their interests to let interested people know how they can actually buy an iPhone if they want one. This is getting ridiculous and quite annoying. The cloak of secrecy has gone on long enough - come on O2 let us know the damage if you want our money. People willing to spend £299-£359 on a phone should be shown a certain amount of respect - perhaps sat down with a free coffee even while the transaction takes place.