Apple make the hardware and software. They have complete control. So why don't they simplify their own system? Some things in Apple's system seem so much more complicated than they need to be. 1. The whole disk image thing. Why do I need to download the disk image, mount the disk (albeit a non-existent one), open it, drag a picture of an application over a picture of a folder, eject the virtual disk and then delete the disk image all just to install an app? 2. Upgrading the OS. My partner is on 10.5. To get to 10.7 he needed to buy and install 10.6 to then be able to buy and install 10.7. Could 10.7 not work without 10.6?? 3. Documents on the iPad. My partner has an iPad and today showed me just how difficult it is to get a doc from Pages on his iPad to Pages on his Mac. Something about going to iTunes, syncing, saving as etc. etc. Looked highly convoluted. These are just three examples - could they be more simple?