I'm just curious why developers would want something like this? Wouldn't they rather keep 100% of their sales with the current paradigm? Or is it good for their sales to market themselves in a store like this? I understand that with the ipad and iphone they have to use the app stores as there is no other way to get their apps on the platform. I'm not against the app store in anyway, just curious as to how this will be attractive to developers.