Is it just an aggregator? I dont remember the keynote but I was under the impression that you could watch videos in the app itself but it actually redirects to the actual media app. Therefore the only benefits are: - Single sign on which is not avail for many apps. - Movie or episode discovery. which seems useless until they show you or filter out watched episodes Am I missing other benefits? One last unreated Q can you now stream your purchased movies from apple/itunes without the entire movie data being stuck in cache? I remember you had to do a small workaround to clear it.