Well... I don't have an Apple Store in my country (Premium Resellers, nothing to do directly with Apple), but I have some experience with Apple products.
My first Apple product was a 1st generation iPod Touch, the 16GB model. It looked very nice at the beginning, but in time, I've found it to be horrible. First of all, the battery life kills me. When I had to go to a foreign country, I was so happy I had a device with a browser, an IM service, music and videos, I didn't think of anything else. So I got it with me, and, after about... 5 minutes of browsing the web in the airport, the battery was on red. I couldn't believe it. I was very, very disappointed. And it did not happen only then. Throughout the trip, the battery life kept sucking... power
Next, the compatibility. There isn't much you can do right now with it. I've bought TWO applications which did not support the 1st gen Touch. And the games are also running slowly, as they are made for the latest iPhone, and then made to run on the others as well, just for the money. The accelerometer also has a lot of flaws. There are many ways you can trick it, as it is very unresponsive. Also most of the applications require a network connection in order to be used at their fullest. But if I don't have a router nearby, or I am on the road, what do I use an ip0rn Touch for?
Last but not least, the Store. I live in Romania, and there is nothing I can buy from that store. Music & Videos are under DRM, the applications... only the best-known ones, and so on. The Store is not developed at all, but there are some retarded fanboys which keep it alive. Wouldn't it have been nice if saurik could upload his Winterboard on the Store, and the other users could launch themes for it? The stock iDevices' level of customization is very very low. Every phone has at least a few themes, and you can customize the sound. Not the case of our iTouches.
I'm also having a hard time with my MBP. Well... not quite. I love it, but I'd have liked it to have at least three USB ports. I use them a lot, and it kind of sucks that a 2006 Alienware had four USB ports, and a 2009 MBP doesn't. And I don't find it right to have to pay + $1000 for it...
But I can't complain about OS X at all. It does everything just GREAT, I love using it, and the tools available. And it's normal, in fact, this is how Apple started. As a computer manufacturer, and their OS was amazing when it first came out.
I also find the ads to be very funny and artistic (damn, I love the G4 entirely. its design, AND the "Window Shopper" ad. haha, it was amazing).