Hey, So I was thinking about all the Apple stuff I have and about the different ecosystems I’m seeing emerging (like Samsung with the Galaxy line of phones, their own smart watch and their own wireless earbuds, not to mention their tablets and computers). That got me wondering what keeps me coming back to the Apple ecosystem. For me it’s a combination of a number of factors: 1) the products themselves (from their design to their operating systems) 2) the way they all work together (things like continuity and handoff) and 3) privacy and security. First of all I find Apple products to be the best in class for their particular class (ie iPhone is the best smartphone for me, Apple Watch is the best smart watch for me etc). I find them easy to use, powerful, and friendly. Now of course these are my observations for myself, everyone is different. Second, even though more manufacturers are making products that exist in a ecosystem (like Samsung as noted above) none are as deeply integrated and work as well together as Apple. The fact I can get phone calls on my iPad, respond to notifications from my Apple Watch and even in the middle of editing Pages or Numbers document switch to a different device is something pretty unique. The biggest one for me is a commitment to privacy and security. Apple clearly takes security and privacy very seriously and although I have nothing to hide I appreciate that because I get to decide if I want to share information about myself with Apple or other entities. My question for you is this: those of you in the Apple ecosystem what keeps you here?