what packages need redesigned?

Discussion in 'Design and Graphics' started by greenbreadmmm, Feb 15, 2011.

  1. greenbreadmmm macrumors regular

    Jun 4, 2007
    I have a package design project in my design class and was wondering if anyone had any good ideas for packages that need to be redesigned. You never really realize something is poorly designed until the new one is released. I have looked at many good designs but can not thing of a product that needs a revamp.

    any ideas would be appreciated
  2. Mal macrumors 603


    Jan 6, 2002
    You're talking about product packaging? As in you're expected to take the packaging of a currently selling product and redesign it?

    Hmm, I'd maybe take a look at the packaging for MagicJack. I've thought it was really poorly designed.


    Just a random thought.

  3. greenbreadmmm thread starter macrumors regular

    Jun 4, 2007
    not necessarily an already existing specific product just something general like milk or coffee. its a pretty wide open project. just trying to see what others might think.

    but yes the packaging and the labeling
  4. Mal macrumors 603


    Jan 6, 2002
    Oh, ok.

    How about designing a new packaging for tea bags, something that's unique and makes it easy to pull out a single bag without opening a box. While not necessary, I think it'd be cool to see a new design for that.

    Again, thoroughly random here.

  5. citizenzen macrumors 65816

    Mar 22, 2010
    What package couldn't benefit from a well-thought out redesign?
  6. JoeG4 macrumors 68030


    Jan 11, 2002
    Bay Area, Ca.
    I'd say anything that comes in a plastic bubble, but the item packaging I despise the most? BAKERY PACKAGES. Pretty much everything from cookies to cakes comes in that brittle + hard plastic container that is huge and can't be crushed to fit in a recycling bin conveniently. My last half-sheet cake came in one of these things :O That's huge!

    I don't understand what's wrong with selling cookies in cardboard boxes, with perhaps plastic film so you can see the cookies? Or why not just stick em in paper bags like Lucky does?

    The only other form of packaging I think of that constantly gets on my nerves is battery packaging.
  7. autacraft Guest

    Food Packaging is a HUGELY moot topic here in the UK.

    Namely fresh goods (fruit/veg/meats etc) and how completely wastefully packaged up they have all become. It disgusts me when for example I see fruit such as apples or pears, sat in polystyrene trays and then shrink wrapped and labelled up!

    Chances are, you are actually paying more for this packaging than the products within, let alone the negative impacts it has on the environment in terms of production and (if any) recycling.

    Same applies with a whole myriad of food types, and its more a cultural issue perhaps than anything. We have become obsessed with a certain expectation of 'perfection' and that everything must be delivered and presented to us in ship shape condition, free of artifacts or the possibility of contamination.

    It would be great to see this issue addressed (chiefly in supermarkets might I add) face on, and it might be more a campaign of advertising than perhaps packaging (of the type I mention)

    If however, certain packaging is to be dropped it will have to be replaced with something that still fulfils certain levels of quality & protection etc. This is certainly a design challenge on a few levels, but if there is one thing designers are good at, its thinking laterally about a problem and actually seeing the negatives in existing products/systems etc as being fantastic gateways for improvement.

    Just my two pennies!

    Good luck with your project.
  8. iGav macrumors G3

    Mar 9, 2002
    Just the labelling, but the minimalist Nutella, clear Schweppes & Red Bull all look far more sophisticated IMHO.
  9. BBrandDesign macrumors member

    Feb 28, 2011
    Most packages for consumer products are designed for one of three purposes:
    1) To improve the packaging of an existing product;
    2) To add a new product to an existing product line; or
    3) To contain an entirely new product.
    I want to know what type of packages you redesign?

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