Gifs
Haha, my company LOVES the animated GIFS. I have been working on google ad campaigns with animated GIFs, its so tedious!
As far as the original question goes, I have different advice.
Become well rounded in ALL electronic media production.
I got my job because I knew FCP, Photoshop, Some Flash, and was all-around good at computers.
Instead of bouncing around between three different freelance contractors, they hired me on full time as "Creative".
Now, in my day-today, I will use Photoshop, Indesign, FCP, After Effects, Filezilla, Pro Tools, Audacity, and Illustrator from time to time. When I am not in front of a computer, I am filming interviews, promos, etc. When I am not filming, I am taking product photos, promo photos, etc. When I am not doing that, I am tweaking copy text for online content.
In this day and age of over-saturated markets, you just need to find a way to make yourself marketable. Either do everything, or do something REALLY well. I found it was easier to do everything, now, through on the job passive "training", I can do it all really well.
I probably could not get a job as a "Graphic Designer" if were to lose my job tomorrow, BUT, I am 100% confident that I could find another job, because I consider myself incredibly well rounded, and a very fast/enthusiastic learner.
Tell your friend not to limit themself to Graphic Design courses. Tell them to take some video production, some photo, some english, etc.
Employers are going to be trying to cut corners everywhere these days, so If they can hire one person to do 3 peoples work, they will.