What should a New MacBook Pro cost?

Discussion in 'MacBook Pro' started by Merkava_4, Jun 8, 2017.

  1. Merkava_4 macrumors 6502a

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    #1
    Back in 1976, the state-of-the-art Texas Instruments TI-30 electronic calculator was right round $400 at Sears. It was the most advanced consumer electronics device at the time. Adjusted for inflation, $400 comes out to $1759.17 in April 2017 dollars. That was big money back in 1976. So rounding it off to $1760.00 .... maybe that's the correct price for a new MacBook Pro in today's dollars. The only difference being, the Texas Instruments TI-30 was made with expensive Texas labor at the time.

    https://upload.wikimedia.org/wikipe...s_Instruments_TI-30_electronic_calculator.JPG
     
  2. bartvk macrumors 6502

    bartvk

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    #2
  3. Merkava_4 thread starter macrumors 6502a

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    #3
  4. Pangalactic macrumors member

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    #4
    So unless the macbook rocks a GTX 1080Ti at 2kg weight and has 12 hours of battery life, this comparison is not fair at all. In no regard is the Macbook the most advanced machine of the generation. The most polished maybe, but advanced - hell no.
     
  5. Merkava_4 thread starter macrumors 6502a

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    #5
    The TI-30 might've made it to 12 hours; I don't know for sure. :)
     
  6. maflynn Moderator

    maflynn

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    #6
    My brain hurts trying to follow this thread, I'm not sure what the point is.

    All companies factor in component costs, assembly costs, overhead and desired profit margin. Apple has done all that and we're looking at a 2,400 dollar price tag for the base 15" MBP. What am I missing?
     
  7. Merkava_4 thread starter macrumors 6502a

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    #7
    The point is, I was comparing the price of a state-of-the-art 1976 Texas Instruments TI-30 electronic calculator to a 2017 MacBook Pro. :)
     
  8. robvas macrumors 68020

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    #8
    I had one of those as a kid - rather my mom had one from school so I would use it to do homework. The keypad on that thing was trash, sometimes it would register a key as two hits or sometimes it wouldn't pick up the keypress at all. Very frustrating! But the red LED display was cool :)
     
  9. ardchoille50 macrumors 68020

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    #9
    "What are you willing to pay for a new MacBook Pro?" That is one of the important questions any company must answer when deciding on a price point for a product. The answer to that question is rather subjective from a consumer standpoint. Sales numbers tell me that there are people willing to pay the asking price. Then, there are some who feel that a laptop computer is a waste of money. I feel that personal opinion plays a large part in such a question.
     
  10. PBG4 Dude macrumors 68020

    PBG4 Dude

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    #10
    I've said multiple times, I would love a keyboard made from an IBM Selectric Typewriter. We still have one hiding out at work for the rare times a form has to filled out in triplicate.
    --- Post Merged, Jun 9, 2017 ---
    My dad had the TI-25 for ages. I loved the chiclet keys on that model. :)
    [​IMG]
     
  11. jerryk macrumors 68030

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    #11
    In 1984 the original Mac was $2499, and was the top end model, with 128K of memory, 9 inch monochromatic display, 1.4 MB 3.5" floppy. $2499 is about $6,500 now. So a MBP should be $6500 + the price of the new parts.
     
  12. Audit13 macrumors 6502a

    Audit13

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    #12
    I don't think there is a single formula that can or should be applied to determine the cost of a MBP today.

    Not sure how apple determines their prices but they could start with a selling price and then add the components that would hit that price while maintaining their gross profit. Apple could go the other way by pricing components to determine the selling price.

    Apple is in business to make money so I think they are probably maxing out their profit either through sales volume, sale prices, or a combination of both.
     
  13. The Mercurian macrumors 65816

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    #13
    They should probably pay more mind to competitors prices.
    Right now these are prices of similarly specced Dell vs MBP for me:

    15" 2017 MBP Kabylake 2.8Ghz 16GB 512GB SSD = € 3,139
    15" 2017 Dell XPS Kabylake 2.8Ghz 16GB 512GB SSD = € 1,799

    So about €1,340 in the difference - the price of a higher spec MBA is € 1,379 or of the entry Dell 13" XPS is € 1,349.

    So for the price of a MBP I could buy two Dells, or a Dell and a MBA. Or take a ten day holiday. Or buy a small car.

    I cannot tell you what the MBP should cost - but I can tell you it should not have that much opportunity cost. One would be absolutely mad to pay that kind of premium.
     
  14. Merkava_4 thread starter macrumors 6502a

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    #14
    One thing for sure though, the profit margin of the MBP is a closely guarded secret. My guess is the profit margin is probably at least 200% of Apple's cost to manufacture it. There's probably no other product on Earth with that much of a profit margin.
     
  15. Audit13 macrumors 6502a

    Audit13

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    #15
    I think apple needs to pay much attention to other manufacturers but that isn't the only factor.

    People certainly appear willing to pay premium prices and, until that stops, apple products will continue to enjoy a huge following and loyal customer base.

    If I were an Apple shareholder, I'd be happy with the product prices. Unfortunately, I can't afford to be an Apple shareholder.
     
  16. Merkava_4, Jun 10, 2017
    Last edited: Jun 11, 2017

    Merkava_4 thread starter macrumors 6502a

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    #16
    You nailed it right there. I wonder what the percentage is of Apple customers who put the MBP on a charge card and make high interest payments on it....
     
  17. mcpryon2 macrumors 6502

    mcpryon2

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    #17
    Oh, man. That's the typewriter I used in keyboarding class. I sometimes get the urge to track one down.
     
  18. IllIllIll macrumors 6502a

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    #18
    You don't know much about economics, do you.

    The profit margin on an Apple laptop is nowhere as high as a LOT of other things. Hell, the profit margin on a cup of Starbucks coffee or a soda at the movie theatre is higher (on the order of over 1000%).
     
  19. Merkava_4 thread starter macrumors 6502a

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    #19
    If the profit margin wasn't so high, they'd tell you what it is.
     
  20. IllIllIll, Jun 11, 2017
    Last edited: Jun 11, 2017

    IllIllIll macrumors 6502a

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    #20
    Wrong. May I ask what your qualifications are to make such a broad and false statement?

    And by the way: if you have no knowledge of Apple's profit margin on its laptops, then you have absolutely no basis to say "there's probably no other product on Earth with that much of a profit margin." Granted, it's high but still nowhere close to what the profit margin is on a lot of other products.
     
  21. Merkava_4, Jun 11, 2017
    Last edited: Jun 11, 2017

    Merkava_4 thread starter macrumors 6502a

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    #21
    I've got you all figured out now. You're an agent hired by Apple to quelsh all this forum talk about Apple's prices and profit margins. What better way to nip it in the bud than to attack the thread starter. How dare people like me speculate as to what Apple's profit margins are! It's none of our business!
     
  22. IllIllIll, Jun 11, 2017
    Last edited: Jun 11, 2017

    IllIllIll macrumors 6502a

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    #22
    Uh, yeah, OK, whatever.

    You stated something totally inaccurate: "there's probably no other product on Earth with that much of a profit margin." I tell you that's untrue, and you have no evidence or proof to back up your speculation. That makes me an "agent hired by Apple"?

    Why can't some people like you just admit when they're wrong and they don't know what they're talking about? Making strawman arguments just makes you look silly.
     

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