What taking Macs "to the next level" means

Discussion in 'MacBook Pro' started by logimech, Jan 30, 2010.

  1. logimech macrumors member

    Jan 28, 2010
    - New Macs for 2010 are going to take Apple to the next level

    I, like many of you, am wondering what this means for the Mac.

    This may be part of Apple's typical scheme of generating mass hype, but I'm wondering what you guys think this means.

    Since Jobs has always held that Apple is a software company, this quote leads me to believe that the 2010 update will consist of more than just hardware. Perhaps we're going to see some spectacular software updates that tie together the iPad, iPhone, and Mac to be a sort of "must have" holy trinity.

    Either way, though I'm hopeful, I don't think this kind of update will come in February.

    What do you guys think?
  2. moocat macrumors member

    Jan 30, 2010
    Norman, OK
    It means that the update after this one will take macs to the next level- and it will probably start with macbooks, imacs because these will be due for an update first. If they hold off on updating MBPs much longer their sales are going to slump. This definitely refers to something for Ipad users - my impression is that ipad users are more likely to be macbook or imac owners. Apple views those machines as general audience machines. ipad is a general audience kind of device. The "pro" models will end up with the same "next level" functionality, but it's not as much of a priority because those are supposed to be workstations.

    when you have people who own a imac/macbook, an ipad, and an iphone you have some serious market cornered... the only thing that's missing is a game console and a worthwhile apple tv...
  3. Jaro65 macrumors 68040


    Mar 27, 2009
    Seattle, WA
    A game console? Do you own an iPhone or the soon to be an iPad? :)
  4. DaWooster macrumors member

    Aug 23, 2009
    I believe it means any/all of the following

    New Processors
    Touch Screen iMacs
    Light Peak

    The latter two however aren't rumored to be a product until late 2010. Never mind that 10.6.2 as is doesn't seem to support 'proper' touch screen tech. We'll need an OS Update, and as 10.6.3 isn't particularly rumored, it may actually end up something for 10.7

    The fact however that he's bringing up the Macs implies that he's got something near for us to sink our teeth into. Considering internationally, if not locally nationally in the US, there's a MBP shortage, that's not a big surprise, for us at least..
  5. FangBianMian macrumors member


    Jan 22, 2010
    People can read into it what they want but it's a way of saying they'll be updating their range with up-to-date processors.

    ''to the next level'' should create some good hype but don't expect anything more that usual.
  6. thirdykal macrumors member

    Jan 27, 2010
    I think with all the licensing issues with NVIDIA and Intel as well as Apple rejecting Intel integrated because they are inferior even the 9400m we'll see some dedicated graphics across the line for MBPs, hopefully.

    Off topic: wheyyy another user from Shanghai. Liking the name, having one for dinner now actually.
  7. richard.mac macrumors 603


    Feb 2, 2007
    51.50024, -0.12662
    "to the next level" means something other than just processor and chipset updates IMO, otherwise they wouldnt of said anything. they could of just said it to remain secretive, but it would create too much hype.

    i think new technologies and new designs will be added, not necessarily to the next models. also the new version of OS X will add to this, it wont be a refinement like Snow Leopard thats for sure.
  8. moocat macrumors member

    Jan 30, 2010
    Norman, OK
    No I don't - not happy with the idea of being tied to ATT for 2 years lol. I have seen what it can do... but it's not a PS3. I will be purchasing an iPad but only in hopes of using it as an ultraportable productivity tool.
  9. allforpiratebay macrumors member

    May 17, 2008
    I think its something to do with touch. Seems to be the way apple is heading (whether we like it or not).
    Touch screen imacs seem feasible, macbooks - not so sure about but they may find a way to add additional touch capabilities.
    Leave the MacBook Pros and Mac Pros without additional touch stuff?
    I'm not a big fan of touch, most of the stuff i would like to see probably isn't part of Steve Jobs Apple's bigger plans (Blu-Ray and more competitive prices - like how the ipad is a competitive price to other tablets).
  10. bluefox9er macrumors regular

    Jan 28, 2010
    it's simply marketing speak for " our next incarnations will be current with available technology".

    if the ipad is anything to go by, clearly apple won't be offering ' new' technology as such, just a revamped product thats sufficiently 'different' enough to drive apple loyal customers into an uncontrolable frenzy of ' i gotta have it'.

    as a new to apple( imac switched from wondoze) it amazes me how apple customers think even very average features are the second coming.....just as long as they are on a mac.

    I went to look for a new laptop today and want a macbook pro to complete my switch from windows....and my jaw dropped at the extortionate, and quiet frankly, disgusting retail price of a cd2 macbook compared to an i5 windows equivalent....yet it sells because it's made by apple...

    apple products are gorgeous and very desirable but a million miles from being cutting edge.
  11. m85476585 macrumors 65816

    Feb 26, 2008
    I think he means that they will just put them on the second floor of the Apple store.
  12. iBunny macrumors 65816

    Apr 15, 2004

    I think that he means they will be more aggressive with adopting new and fast technology.

    Hopefully Lightpeak
  13. bombwithrobots macrumors newbie

    Jan 31, 2010
    To me, 'next level' doesnt imply a huge leap forward.
  14. Buzz Bumble Guest

    Oct 19, 2008
    New Zealand
    It means to combat stealing Apple are redesigning their high street stores with a second glass staircase and moving all the Macs onto the new third level. ;)
  15. Jphillippe macrumors regular


    Oct 15, 2007
    Miami, Florida
    It means taking it to the next price level to complement the so called cheap price of the new iPad.
  16. etinin macrumors newbie

    Dec 30, 2009
    Rio de Janeiro - Brazil
    He said that in an attempt to buy Apple some time before their customers start acquiring portable computers from other manufacturers.
  17. Sn0wball macrumors regular

    Apr 30, 2009
    Wouldn't it be great if "taking it to the next level" for macbook pro users would be to have a 15" iPad, with an alternative keyboard+trackpad that can slide out and hinge for use as a regular macbook pro if you wished? :)

    It'd use OS-X and do everything a Macbook Pro can do, and still be 1"-1.5" thick, or so.
  18. NewGenAdam macrumors 6502

    Jun 29, 2008
    well Apple really thinks of itself as a mobile device company. I'd love for there to be an update with the new Macs but I think they'll spec up the hardware rather than revolutionise the OS. I'm pretty certain there won't be touch implementation in OS X; the touch OS is iPhone OS.
  19. GregGebhardt macrumors 6502

    Feb 5, 2010
    I hate when announcements like these from Jobs is so far ahead of when anything is "really" going to happen that stuff gets so blown out of perspective that everyone is disappointed when it happens
  20. Gomff macrumors 6502a

    Sep 17, 2009
    Integration of Aids, sorry, iAds and the app store into OS X.
  21. omenatarhuri macrumors 6502a

    Feb 9, 2010
    So... Do you guys feel that the Macs have been "taken to the next level" this year yet?

    I believe that if S. Jobs really meant something with this than we should something major in the next 2-3 weeks.

    Than again it could be that this was just hype and the iX processor are what he calls next level.
  22. Disc Golfer macrumors 6502a

    Dec 17, 2009
    I'm using my macbook upstairs at this very moment.
  23. Hastings101 macrumors 68020


    Jun 22, 2010
    Funniest thing I've ever seen on Macrumors:D
  24. DVD9 macrumors 6502a

    Feb 18, 2010

    I've been so impressed with the development of the Mac Book Pro this year that a couple of weeks ago I threw out the idea that maybe Apple would officially abandon laptops altogether and announce that the iPad was the future.

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