What taking Macs "to the next level" means

It means that the update after this one will take macs to the next level- and it will probably start with macbooks, imacs because these will be due for an update first. If they hold off on updating MBPs much longer their sales are going to slump. This definitely refers to something for Ipad users - my impression is that ipad users are more likely to be macbook or imac owners. Apple views those machines as general audience machines. ipad is a general audience kind of device. The "pro" models will end up with the same "next level" functionality, but it's not as much of a priority because those are supposed to be workstations.

when you have people who own a imac/macbook, an ipad, and an iphone you have some serious market cornered... the only thing that's missing is a game console and a worthwhile apple tv...

 

A game console? Do you own an iPhone or the soon to be an iPad?

 

I believe it means any/all of the following

New Processors
Touch Screen iMacs
Light Peak

The latter two however aren't rumored to be a product until late 2010. Never mind that 10.6.2 as is doesn't seem to support 'proper' touch screen tech. We'll need an OS Update, and as 10.6.3 isn't particularly rumored, it may actually end up something for 10.7

The fact however that he's bringing up the Macs implies that he's got something near for us to sink our teeth into. Considering internationally, if not locally nationally in the US, there's a MBP shortage, that's not a big surprise, for us at least..

 

People can read into it what they want but it's a way of saying they'll be updating their range with up-to-date processors.

''to the next level'' should create some good hype but don't expect anything more that usual.

 

I think with all the licensing issues with NVIDIA and Intel as well as Apple rejecting Intel integrated because they are inferior even the 9400m we'll see some dedicated graphics across the line for MBPs, hopefully.

Off topic: wheyyy another user from Shanghai. Liking the name, having one for dinner now actually.

 

"to the next level" means something other than just processor and chipset updates IMO, otherwise they wouldnt of said anything. they could of just said it to remain secretive, but it would create too much hype.

i think new technologies and new designs will be added, not necessarily to the next models. also the new version of OS X will add to this, it wont be a refinement like Snow Leopard thats for sure.

 

No I don't - not happy with the idea of being tied to ATT for 2 years lol. I have seen what it can do... but it's not a PS3. I will be purchasing an iPad but only in hopes of using it as an ultraportable productivity tool.

 

I think its something to do with touch. Seems to be the way apple is heading (whether we like it or not).
Touch screen imacs seem feasible, macbooks - not so sure about but they may find a way to add additional touch capabilities.
Leave the MacBook Pros and Mac Pros without additional touch stuff?
I'm not a big fan of touch, most of the stuff i would like to see probably isn't part of Steve Jobs Apple's bigger plans (Blu-Ray and more competitive prices - like how the ipad is a competitive price to other tablets).

 

it's simply marketing speak for " our next incarnations will be current with available technology".

if the ipad is anything to go by, clearly apple won't be offering ' new' technology as such, just a revamped product thats sufficiently 'different' enough to drive apple loyal customers into an uncontrolable frenzy of ' i gotta have it'.

as a new to apple( imac switched from wondoze) it amazes me how apple customers think even very average features are the second coming.....just as long as they are on a mac.

I went to look for a new laptop today and want a macbook pro to complete my switch from windows....and my jaw dropped at the extortionate, and quiet frankly, disgusting retail price of a cd2 macbook compared to an i5 windows equivalent....yet it sells because it's made by apple...

apple products are gorgeous and very desirable but a million miles from being cutting edge.

 

I think he means that they will just put them on the second floor of the Apple store.

 

Nice.

I think that he means they will be more aggressive with adopting new and fast technology.

Hopefully Lightpeak

 

To me, 'next level' doesnt imply a huge leap forward.

 

It means to combat stealing Apple are redesigning their high street stores with a second glass staircase and moving all the Macs onto the new third level.

 

It means taking it to the next price level to complement the so called cheap price of the new iPad.

 

He said that in an attempt to buy Apple some time before their customers start acquiring portable computers from other manufacturers.

 

Wouldn't it be great if "taking it to the next level" for macbook pro users would be to have a 15" iPad, with an alternative keyboard+trackpad that can slide out and hinge for use as a regular macbook pro if you wished?

It'd use OS-X and do everything a Macbook Pro can do, and still be 1"-1.5" thick, or so.

 

well Apple really thinks of itself as a mobile device company. I'd love for there to be an update with the new Macs but I think they'll spec up the hardware rather than revolutionise the OS. I'm pretty certain there won't be touch implementation in OS X; the touch OS is iPhone OS.

 

I hate when announcements like these from Jobs is so far ahead of when anything is "really" going to happen that stuff gets so blown out of perspective that everyone is disappointed when it happens

 

Integration of Aids, sorry, iAds and the app store into OS X.

 

So... Do you guys feel that the Macs have been "taken to the next level" this year yet?

I believe that if S. Jobs really meant something with this than we should something major in the next 2-3 weeks.

Than again it could be that this was just hype and the iX processor are what he calls next level.

 

I'm using my macbook upstairs at this very moment.

 

Funniest thing I've ever seen on Macrumors

 

I've been so impressed with the development of the Mac Book Pro this year that a couple of weeks ago I threw out the idea that maybe Apple would officially abandon laptops altogether and announce that the iPad was the future.
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