It needs a store or every streaming channel for major programming networks available, plus any streaming services (VUDU, Flixter, Amazon etc...). If they opt to not use a store (present scenario). Apple needs to decide what to do here because the introduction of VUDU and a possible move by Amazon this year to support Ultraviolet is going to hit them like an anvil. Cross platform search and/or catalog merge for the hellish nightmare created by the movie studios over Video streaming services and incompatibility with service providers. Either that, or Apple just needs to wise up and play nice with Ultraviolet and allow us to link our Ultraviolet account to iTunes the way Disney Movies Everywhere has done. That was an absolutely killer move by Disney and they even play nice now with VUDU and Google Play. Needs about 64GB to buffer for 4K, option for 128GB if they want a chunk of the gaming market. Doesn't need 4K out of the box, but should be future proof. HDMI pass through with the ability to control the box (cable/sat etc...). Don't try to build in a tuner or DVR. This thing needs a reasonable price point of about $159 with more capability than any other streaming device out there or it dies. Gaming controller for streaming games, no brainer if they want a chunk of the gaming market. If they don't, no big deal. Just build in future capability. External HDD. Just needs a USB port. Imagine the possibilities here for storing you're stuff off the cloud or recording live programming for a streaming app. Streaming is the future and they cannot afford to fall behind. Like it or not, they are doing just that. Yes, Apple makes a ton off their devices but it's the ability to access that iTunes account that is essential to their future as a company. People start dumping that ecosystem because they have better options with another provider and Apple will be left without a chair when the music stops. Thoughs?