the basis behind "the customer is always right" mentality is built around the value of a satisfied customer.
for example
taco bell estimates that a lifelong, satisfied customer, who visits their establishment on a semi-regular basis is worth around $12,000 to them over their life time
Lexus also has estimated that a lifelong, satisfied customer is worth approximately $600,000 to them over the span of their lifetime.
apple obviously falls between these two numbers. if their customer service is so great that it keeps the customer buying products for the rest of their life, replacing a 2,000 computer is worth it.
for example
taco bell estimates that a lifelong, satisfied customer, who visits their establishment on a semi-regular basis is worth around $12,000 to them over their life time
Lexus also has estimated that a lifelong, satisfied customer is worth approximately $600,000 to them over the span of their lifetime.
apple obviously falls between these two numbers. if their customer service is so great that it keeps the customer buying products for the rest of their life, replacing a 2,000 computer is worth it.