For a 1.3T Dollar company, I expected more.
Work on Apple Card Worldwide. I hope they have learned something from their somewhat slow Apple Pay roll out.
Learn something from Apple TV + and Apple Arcade. Although judging from Apple Music, I dont have much faith.
CarPlay - Have they forgotten about it? Are they still pushing Car Manufacturers?
Software - UX, Swift. Engineering. I think for Software they will need to slow down and think carefully. Especially in their Application Layer.
Apple Store, Apple needs a few dozen or more Apple Store Intentionally. Apple US is roughly 40% of its revenues but 60% of its Apple Store are located in US, not to mention the third party repair and partnership with Best Buy etc are much more widely available. The whole thing has been like neglected since Ron Johnson left. John Browett messed it up, Angela fixed a few thing and introduce more mess one way or another. Deirdre O'Brien has been fixing policy, or basically reverting every policy back to Steve Jobs era. While she might have been the perfect for running Apple Retail for now, I am not sure if she is good enough for growing Apple Retail.
Most of the hardware faults with Apple are obvious, their overall experience is not as good as it used to be and has many loose ends.