What to make of this iMac ad?

[segovius]

Looking through the Daily Mirror site for the horrendous post-mortem on the international footie last night I found this competition posted in the UK Daily Mirror yesterday.

The article is to win a new iMac and there is a photo missing but clearly intended to be placed.

The text says:

The Apple brand is synonymous with sleek and stunning looking computers and gadgets and the new Apple iMac is no exception.

This amazing looking desktop PC comes with a huge 1 terabyte hard drive, a longer battery life than previous versions, as well as a 27 inch high-res widescreen display and face-time camera and the latest Thunderbolt and USB 3 connectivity so all your photos, music and films are transferred at lightening fast speeds. Inside the computer it houses the ultra fast I5 processor, built in WiFi and Bluetooth along with 4gb memory and upon release, the new operating system OS Mountain Lion.

Destined to be a design classic like most other Apple products, the iMac will look fantastic in your home and is perfect for everything from sending a quick email, watching the latest blockbusters or handling even the most technical design projects.

And clearly implies a redesign/new product but confusingly mentions battery life - and USB3.

What's this about then?

 

[AlphaMF]

That is the weirdest sh** I've seen yet. The battery life thing is horribly off base. I wonder if somone mixed up rMBP and iMac stats and failed misserably.

Either that.... or apple is going semi portable with the iMac

 

[Macman45]

It MUST be real...It's in the Mirror..

 

[segovius]

It MUST be real...It's in the Mirror..

Heheh....could be worse, could be the Mail.

But the question is though why would they start such a competition? Obviously they ARE running a comp which offers a new iMac as a prize. Otherwise it's illegal - people will have entered already and would have a case. So they are offering one.

But it is clearly just not the existing one as the specs are messed up.

I think (hope) it is maybe placeholder text and the page will be updated - perhaps today - with the real specs and an image.

 

[Starsky72]

The closing date doesn't bode well though, could mean the new iMac isn't available until mid Nov

 

[karter16]

If you click on the "Enter today for your chance to win this incredible prize." link on the mirror page you get taken to a version of the page that includes the photo....

http://www.myoffers.co.uk/electronic-competitions/win-a-27-apple-imac-9296-0?cid=2070&promoid=93

 

[segovius]

If you click on the "Enter today for your chance to win this incredible prize." link on the mirror page you get taken to a version of the page that includes the photo....

http://www.myoffers.co.uk/electronic-competitions/win-a-27-apple-imac-9296-0?cid=2070&promoid=93

The terms are interesting - could £1,125 be the price point?

Win a 27' Apple iMac
The closing date for entries is the 30th November 2012.

If the advertised prize is no longer available at the time of awarding the prize we will substitute a prize of equal or greater value. There is a cash alternative of £1,125 for this prize.

The image shown is for illustrative purposes only.

 

[karter16]

"Inside the computer it houses the ultra fast I5 processor, built in WiFi and Bluetooth along with 4gb memory and upon release, the new operating system OS Mountain Lion."

Sounds to me like it's some old text describing a mac (maybe a macbook given the battery life reference) that was released prior to ML? Otherwise why would they say "upon release, the new operating system OS Mountain Lion"?

Also the T's & C's say "If the advertised prize is no longer available" which would suggest it was an existing product, not a new one?

 

[Broseidon]

The terms are interesting - could £1,125 be the price point?

Obviously this isn't real but just to clear up the price; £1,125 is the retail price of a 27" iMac with the VAT (tax) removed.

 

[segovius]

Obviously this isn't real but just to clear up the price; £1,125 is the retail price of a 27" iMac with the VAT (tax) removed.

Ok, makes sense.

Does anyone know how Apple deal with these competition offers? I remember when the iPad2 came out my bank here in Spain pretty much immediately had an offer where you get one free if you open a 2 year deposit on a certain amount. Not sure how many iPads they had but it must have been a lot and they must have been allocated them prior to release by Apple - must have applied to other countries too.

What I'm saying is, it must be the case that institutions that offer Apple products in competitions/offers actually get the nod that it's imminent although probably not the specs and hence this ad with its random text.