My apple watch order time stamped 08:16 on date of pre-order release. Est delivery 4-6 weeks - Ok with that. My wife's sport watch ordered via in store on line 18:00 the day after Est delivery date June - Ok with that too. My wife's watch arrives 24th April - Not Ok with that! People buying and using watches on 24th from non-Apple outlets - Definitely not Ok with that!