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Better hardware that helps my workouts be a little more accurate. Second to that is the Infograph face, its pretty awesome.
 
I have had an AW2 Nike edition for the past 2 years. I’ve been really happy with it, but have been interested in the cellular capability because I’d love to be able to run without my phone. Had been intrigued by the S3 but the cellular was not available in Canada until fairly recently. Glad I missed out on the S3 because the 4 looks to be even more of an upgrade. I just ordered mine this morning - can’t wait until it arrives!
 
Main motivation is a watch on my wrist, and thats what i have now with my 44mm spacegrey LTE.

I leave my iphone 6 plus off/at home. I do not need social media alerts etc, i wanted the next evolution in mobile phone tech. the daily fitness rings and heart monitoring are a fantastic bonus, the rest is standard turned off as i do not care about it, its not really a smart watch to me but rather a alternative way of a phone.

I did not want to buy a new iphone, as i honestly cannot care less for most of its features, the 6 Plus is still great but i dont want a social media distraction during my working days.

Its funny i am actually making youtube videos and need to be active on social media, so by cutting it down to 1/2 hours a night keeps me sane, the amount of upkeep of social media related content is crazy high. i keep my media content creation as much as seperate as possible from the rest of the day, so i can enjoy life more without feeling obliged to upkeep with everything none stop.
 
The main draw initially was the bigger screen. Coming from an S1 though, it turns out he big win is really the MASSIVE performance hike.
 
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