Will it be something familiar? A free classic? Will you even download the iBooks App? I know I've been browsing the NYT Best Sellers to see what I might like for my next flight. For me , I've always wanted to read FREAKONOMICS so I hope it's available on launch. Will Jobs eat his words? "It doesn't matter how good or bad the product is, the fact is that people don't read anymore... The whole conception is flawed at the top because people don't read anymore."