I am buying more and more of my music, films and tv shows from itunes and watching them on appletv. If itunes closed or apple stop making appleTV what would happen to all of this content? I use my appleTV for most of my films and tv shows and don't like the idea that if they ditch it I can't watch my programs as I like in my lounge. Can itunes stream to other units? Can I stream movies etc from itunes to a 360 or a PS3 for instance?