I would be more likely to buy from iTunes store: 1. Songs from bad albums. 2. Songs that included lyrics and more information. (Make this optional) 3. Songs in 5.1 surround sound. As long as I hear normal stereo using headphones, I would like to play better on my stereo or computer. 4. Harder to find music. 5. Create virtual albums. Maybe on the fly, using smart criteria, but more definitely by experts making compilations that don't quite make it to record albums. 6. Better than CD quality sound. 7. Get us to use its database more - for instance, with a lyric search, once we find the song we're looking for, if we're already connected, buying is easy.