I agree : I don't believe Apple to be 'expensive' , they just cost what they cost , and the competitors which are in one way or another inferior are simply cheaper products , because 'you get what you pay for' .
In the same way , I have over the last 50 years driven only Mercedes-Benz , ever since having a bad crash in 1978 in my dad's 220/8 and walking away from it , after a drunk driver in a stolen Ford came around a bend on the wrong side of the road and crashed head on into me - the crumple zone and passenger safety cell did its job , I was able to open my door and step out unhurt ; while the guy in the Capri broke three limbs , several ribs , his nose and facial lacerations , besides being trapped in the car which had folded up like a pack of cards and had to be cut out by the fire brigade - and no hydraulic cutting equipment back then - it was hacksaws , crowbars , hammers etc . You simply cannot put a price on technology that saves your life , and Mercedes-Benz pioneered automotive safety in the 1930s and still make the safest cars in the world today , despite what the likes of Volvo , who also make safe cars , might claim .
I could draw comparisons between many products I have chosen down the years , never the cheapest , but always justifiably better than competitors : Quad Hi-Fi , Michell Turntables , SME pickup arms , Omega watches ......
Pay for quality and you buy once ; buy cheap and you buy again and again ...