Question is - how many people do you think would pay a subscription for ad-free Apple Maps (or see it reflected in the cost of Apple One/iCloud+) if that were an option?
Maintaining up-to-date maps worldwide is a costly service to provide - free, forever with no ads is not sustainable.
Part of the problem behind all this enshirtification is that companies are looking for input streams and growth where previous sources are drying up.
E.g. buy an iMac in 1998 for $1299. Maps didn't exist, video streaming didn't exist, Safari didn't exist (Macs came with IE - which was strategically useful for Microsoft or it wouldn't have happened) and the web was far less commercialised. Software updates came along peridically but were often paid - $130 for Mac OS X upgrades plus - often - $50-$80 extra for iLife/iWork upgrades... but there was no pressure to upgrade. Then, 3 years later the latest iMac was nearly twice as fast, twice the RAM, twice the storage... for the same price, so massive incentive to upgrade every 2-3 years.
Now, FF to 2021. and your new M1 iMac. You get continuous free MacOS updates and major upgrades, including what used to be iWork/iLife - and Apple have to keep the OS up-to-date on a near monthly basis because security. Plus free lifetime upgrades to any Pro apps you purchaed (I got the full package for $200 on educational pricing and I'm still getting free updates 9 years later). Apple are maintaining their own web browser (again, needing continuous free updates for security), developing their own system-on-a-chip and - now - maintaining a huge international mapping service which they give away for free... OK, all of this helps sells Macs but... your iMac still cost $1299 in 2021 dollars, vs. the $1299 in 1998 dollars (about $2200 in 2026) so Apple are getting less revenue in real terms... and, yes, come 2025 the new M4 iMac is better and faster... but... not the night-and-day all-round twice as good as 3 years evolution woud have delivered n the 1990s and, let's face it, your M1 is still fast enough for 90% of what you throw at it. So upgrading is definitely a harder sell.
Now, before we break out the tiny violin for Apple, yes, their costs have gone down, the market has expanded - which is why this crazy negative inflation happened - and they've got an olympic sized Scrooge McDuck gold-filled swimming pool in the basement so they could just light some incense, cross their legs and give back to the world, but, that ain't gonna happen and they're going to want to retain both their profit margins and growth rate - fixed-dollar prices plus free software and services while Moores Law winds down and computers stay useful for 10 years+ isn't going to be sustainable long term.
So while I hate enshirtification - it's also kinda inevitable, and while the immediate cause of the current price hikes is the AI bubble, I think inflation had to catch up with the IT industry as it matured and (with hindsight) it should have been obvious that all of those free/cheap services were just the bait. I think even the AI bubble is partly an effort to create a new growth area that could rival the intitial personal computer boom.