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YOLANDAVEGA

macrumors newbie
Original poster
Oct 22, 2011
2
0
I've always wondered if and how the Apple Store could be better. Any suggestions/thoughts?
 

bruinsrme

macrumors 604
Oct 26, 2008
7,174
3,036
Stop handing me off to other people for different services. If someone is helping me I would prefer to complete the transaction with one person, not have to wait for someone to come over to swipe my credit card.
 

Demosthenes X

macrumors 68000
Oct 21, 2008
1,954
5
Put some regular checkouts and dedicated cashiers back in. If you just want to run in and pick something up, it should be quick and easy.
 

firestarter

macrumors 603
Dec 31, 2002
5,506
227
Green and pleasant land
Put some regular checkouts and dedicated cashiers back in. If you just want to run in and pick something up, it should be quick and easy.

THIS

If I just go in to pick up an item I need, I don't want to feel like an idiot if I end up waiting for an assistant who's dealing with someone that needs a lot of help.

Regular checkout queues are quick, efficient and fair. Having to wait for some random assistant sucks.
 

Hummer

macrumors 65816
Feb 3, 2006
1,012
0
Queens, New York NY-5
THIS

If I just go in to pick up an item I need, I don't want to feel like an idiot if I end up waiting for an assistant who's dealing with someone that needs a lot of help.

Regular checkout queues are quick, efficient and fair. Having to wait for some random assistant sucks.

The idea is that each Specialist is a checkout point (yes, they can all tender cash if necessary), and that all stores still have at least two traditional checkout terminals. Essentially the wait times are less because there are more available points of checkout while still having dedicated checkouts. Just imagine your local Apple Store if they were to take out product to make more space for registers and queuing.
 

Tsuchiya

macrumors 68020
Jun 7, 2008
2,310
372
Have a "genius" available for walk in visitors who need help with something. To be turned away because you are fully booked is ****** customer service, especially if your customer is new to Apple and has no idea that prior booking is a must.
 

AppleScruff1

macrumors G4
Feb 10, 2011
10,026
2,949
Put some regular checkouts and dedicated cashiers back in. If you just want to run in and pick something up, it should be quick and easy.

THIS

If I just go in to pick up an item I need, I don't want to feel like an idiot if I end up waiting for an assistant who's dealing with someone that needs a lot of help.

Regular checkout queues are quick, efficient and fair. Having to wait for some random assistant sucks.

This. It wouldn't hurt to have a least one traditional checkout station. If you just want to grab something of the shelf it would be nice to pick it up and go to the register and be done with it.
 

MattG

macrumors 68040
May 27, 2003
3,864
440
Asheville, NC
Put some regular checkouts and dedicated cashiers back in. If you just want to run in and pick something up, it should be quick and easy.

Yes, agreed. Each time I go in there, the sense of people getting annoyed because they can't just get someone to help them is palpable. I think it's kind of ridiculous that you have to walk around, to find someone free to help you check out. It'd be one thing if they weren't constantly busy, but the store around here is ALWAYS busy.
 

bjett92

macrumors 6502a
Oct 22, 2007
733
1
Indy, IN
They don't though. My local store often has noone on a traditional checkout terminal.

Same here. They removed them all and added a personal setup table. Being one of the smaller mall stores, it is almost impossible to move throughout the store. It's constantly busy all day every day and getting someone to help me ring something up takes forever.

I guess it's a good thing the stores are busy, but it needs to be easier to check out for those who don't need help and know what they want.
 

imahawki

macrumors 6502a
Apr 26, 2011
612
8
If I want to buy something I grab it and then hit one of the iPads and request and associate to meet me. They come ring me up and I leave. Most of the other requests I understand but they're not desirable from Apple's perspective. They WANT it to be a hangout for pre-teens to early 20s kids. They WANT it to be busy. They WANT there to be a little wait. If there are more associates than customers in the store, they're over staffed and its costing them unnecessarily. As a shareholder, I don't want that.
 

vitzr

macrumors 68030
Jul 28, 2011
2,765
3
California
Or make them all live up that name. They should all know a lot more about a Mac, than I do.

I agree. Yet this is Apple, a company where arrogance is baked into the culture. They are full of themselves.

The question is, how long will it be before this begins to fade. Tim Cook is a highly intelligent, well balanced man of exemplary integrity. He doesn't believe in being pretentious.
 

Zombie Acorn

macrumors 65816
Feb 2, 2009
1,307
9,132
Toronto, Ontario
Hand out complementary deodorant for all people entering the store, I won't even go into the Toronto Eaton Center apple store because it smells like terrible BO. India and the middle east really need to work on their hygiene.
 
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